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Digital Marketing Sprint 2 - Launch Campaign - Post, Articles and Newsletters

Open
ImmiCan
ImmiCan
Toronto, Ontario, Canada
Saad Khan
Saad Khan
CEO & Founder
(55)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Branding & style guides Market research Search engine optimization Product or service launch Social media marketing
Skills
policy research value propositions key performance indicators (kpis) marketing content strategy relationship building business to business business-to-consumer digital marketing analytics
Project scope
What is the main goal for this project?

The main goal of this project is to


  1. Strategic Product Launch Campaign
  2. Optimize Profile and Establish Content Best Practice
  3. Refining Target Audience


Digital Media Marketing Platform > Use Case > Success Metrics


  1. LinkedIn - MoMG - 50%
  • Post - Text, Image & Videos
  • Live - Behind the scene, Fireside chat, Postcast type
  • Playbook & Articles - Knowledge-sharing, News, Policy, Research Data pich of personal
  • Newsletter - Bi-weekly/Monthly
  • Events - Community
  • Book of Business - B2B/ B2C/ B2G


  1. Reddit - Social ROI
  • Post - Text, Image & Videos
  • Live - Host AMA
  • Playbook & Articles - Subreddit
  • Book of Business - B2B/ B2C/ B2G


  1. Meta Platforms - Cross post
  • Post - Text, Image & Videos
  • Live - Behind the scene, Fireside chat, Postcast type
  • Playbook & Articles - Knowledge-sharing, News, Policy, Research Data pich of personal
  • Reels - Digital Creator
  • Events - Community
  • Book of Business - B2B/ B2C/ B2G
  • Page and Groups


  1. YouTube
  • Post - Text, Image & Videos
  • Live - Behind the scene, Fireside chat, Postcast type
  • Reels - Digital Creator
  • Events - Community Engagement
  • Book of Business - B2B/ B2C/ B2G


  1. Tiktok
  • Post - Text, Image & Videos
  • Live - Behind the scene, Fireside chat, Postcast type
  • Reels - Digital Creator
  • Events - Community Engagement
  • Book of Business - B2B/ B2C/ B2G


  1. Twitter
  • Post - Text, Image & Videos
  • Live - Behind the scene, Fireside chat, Postcast type
  • Reels - Digital Creator
  • Events - Community Engagement
  • Book of Business - B2B/ B2C/ B2G


  1. WeChat
  • Post - Text, Image & Videos
  • Live - Behind the scene, Fireside chat, Postcast type
  • Reels - Digital Creator
  • Events - Community Engagement
  • Book of Business - B2B/ B2C/ B2G


  1. Emails/ Website
  • Newsletter
  • Blog


  1. Quora
  2. WeChat



What tasks will learners need to complete to achieve the project goal?

Activities for Students to Successfully Complete the Project:

  1. Digital Storytelling
  2. Content Strategy: Develop a comprehensive content strategy that aligns with ImmiCan's mission and vision. Define key themes, messaging, and content types to be shared on LinkedIn.
  3. Content Creation: Create engaging posts that highlight ImmiCan's unique value proposition, services, and accomplishments. Ensure consistency in tone and messaging.
  4. Content Calendar: Create a content calendar outlining when and what to post. Schedule posts in advance to maintain consistency.
  5. Audience Engagement (Book of Business): Engage with the audience by responding to comments, messages, and fostering conversations. Build relationships with potential clients and partners.
  6. Monitoring and Analytics: Track the performance using analytics tools. Measure key performance indicators (KPIs) such as engagement rate, reach, and click-through rate (CTR).
  7. Optimization: Continuously optimize the content strategy based on analytics insights. Adjust messaging and content types to maximize engagement.

.

Key Performance Indicators (KPIs):

  1. Engagement Rate: Measure the percentage of users who interact with ImmiCan's through likes, comments, and shares.
  2. Reach: Track and reach the number of unique users who see ImmiCan's posts.
  3. Click-Through Rate (CTR): Measure the rate at which users click on links included in ImmiCan's posts.
  4. Connection Requests: Monitor the number of connection requests received from potential clients and partners.
  5. Total Followers

Call to Action (CTA):

The primary CTA is to encourage users to build trust and credibility. We also want them to visit the ImmiCan website to learn more about our mission, services, and products. Additionally, invite users to connect with ImmiCan on LinkedIn and engage in conversations to foster relationships and potential collaborations.

How will you support learners in completing the project?

1. Project Overview and Orientation:

  • Provide a detailed project orientation session to introduce students to ImmiCan, its mission, values, and the project's objectives.

2. Mentorship and Guidance:

  • Assign a dedicated project lead or mentor who will be available for regular check-ins and guidance.
  • Offer mentorship sessions to discuss project progress, challenges, and provide feedback.

3. Access to Resources:

  • Provide access to ImmiCan's branding guidelines, mission and vision statements, and other relevant materials.
  • Share a library of content resources, including images, videos, and relevant documents.

4. Content Collaboration:

  • Collaborate with students in content creation, helping them craft compelling messages that align with ImmiCan's mission and values.

5. Content Review and Approval:

  • Review and approve LinkedIn post content before posting to ensure it accurately represents ImmiCan's brand and values.

6. Analytics and Performance Monitoring:

  • Assist students in setting up analytics tools for LinkedIn posts.
  • Provide guidance on interpreting analytics data and making data-driven decisions.

7. Collaboration Opportunities:

  • Encourage students to collaborate with ImmiCan's team members, sharing insights and ideas for LinkedIn posts.

8. Training and Skill Development:

  • Offer training sessions on relevant skills and technologies, such as content creation, social media management, and analytics.

9. Regular Communication:

  • Maintain open and regular communication channels via email, video calls, or messaging platforms to address questions and provide support.

10. Performance Feedback:

- Provide constructive feedback on students' LinkedIn posts and engagement strategies, helping them improve their digital marketing skills.

11. Encouragement and Recognition:

- Recognize and celebrate the achievements and successful posts of students, fostering motivation and a sense of accomplishment.

12. Problem-Solving Assistance:

- Assist students in overcoming challenges related to content creation, engagement strategies, or technical issues on LinkedIn.

13. Goal Setting and KPI Tracking:

- Set clear project goals and KPIs together with students, regularly reviewing progress toward these objectives.

Supported causes
Decent work and economic growth
About the company

Executive Summary of ImmiCan

Overview:
ImmiCan, under the leadership of Saad Khan, founder and CEO, is an innovative startup at the seed stage, focused on facilitating the economic integration of immigrants.

Mission:
ImmiCan is dedicated to accelerating the settlement process for immigrants, providing a streamlined platform where they can receive guidance and access essential services.

Product and Service:
Our product is a AI assistant designed for immigrants to overview a roadmap and connect with businesses. This assistant guides them through the process of settling in a new environment, connecting them with various services offered by businesses on our platform.

Target Market:
ImmiCan targets global immigrants seeking assistance with economic integration and business owners looking to offer their services to this demographic.

Unique Value Proposition:
ImmiCan stands out with its dual-component platform: an AI assistant tailored for immigrants and a comprehensive front-end suite for business owners. This combination addresses the needs of both immigrants and service providers in a single, integrated ecosystem.

Technology:
The technological backbone of ImmiCan includes Front End development in Reach, Back End in Flask, a Postgresql database, and servers currently hosted on AWS/Azure. We are considering a shift to dedicated servers for enhanced performance.

Team:
The core team comprises CEO Saad Khan, Head of IT Yasir Mohammed with over 20 years of IT business experience in Italy,