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Open projects

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Marketing Strategy

Open

KiMeg Law

Toronto, Ontario, Canada

Shokouh Abadi

Founder

Preferred learners

Anywhere
Academic experience

Skills

marketing strategies target audience marketing marketing channel marketing planning market research research

Project scope

What is the main goal for this project?: Assess the firm's operation and goals and define the strategy plan that is suitable to grow the firm. The firm is established less than a year ago and is considered a start-up. The goal is to explore the best marketing strategies to grow the firm and find new clients. The current marketing strategy has been based on referrals mainly but the goal is to expand the opportunities and learn about how to grow the firm.
What tasks will learners need to complete to achieve the project goal?: Research, marketing plan, and action plan to implement the plans.

Market Research:
Conduct market research to understand the current industry trends and dynamics.
Analyze competitors to identify strengths, weaknesses, opportunities, and threats.
Identify target audience demographics, preferences, and behaviors.
Assess market demand for the services.
Marketing Plan:
Develop a comprehensive marketing plan outlining the overall strategy and tactics to grow the firm.
Identify marketing channels (online and offline) that align with the target audience.
Set clear marketing objectives, budgets, and timelines.
Action Plan:
Create a detailed action plan outlining specific steps and tasks required for implementation.
What is the main goal for this project?: Assess the firm's operation and goals and define the strategy plan that is suitable to grow the firm. The firm is established less than a year ago and is considered a start-up. The goal is to explore the best marketing strategies to grow the firm and find new clients. The current marketing strategy has been based on referrals mainly but the goal is to expand the opportunities and learn about how to grow the firm.
What tasks will learners need to complete to achieve the project goal?: Research, marketing plan, and action plan to implement the plans.

Market Research:
Conduct market research to understand the current industry trends and dynamics.
Analyze competitors to identify strengths, weaknesses, opportunities, and threats.
Identify target audience demographics, preferences, and behaviors.
Assess market demand for the services.
Marketing Plan:
Develop a comprehensive marketing plan outlining the overall strategy and tactics to grow the firm.
Identify marketing channels (online and offline) that align with the target audience.
Set clear marketing objectives, budgets, and timelines.
Action Plan:
Create a detailed action plan outlining specific steps and tasks required for implementation.
How will you support learners in completing the project?: I will explain the industry's culture and support them to specialize their skills in a niche area like the legal market.

About the company

http://kimeglaw.ca
0 - 1 employees
Legal

KiMeg Law is a law firm in the GTA. Its main focus of practice is on Business Law.