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Keep It Tight, LLC
New York, New York, United States
Preferred learners
  • Anywhere
  • Academic experience
Categories
Digital marketing Marketing strategy
Skills
target market customer engagement marketing materials marketing business-to-consumer business to business email marketing
Project scope
What is the main goal for this project?

Our company advertises our services and products online. We hope to revamp our email marketing to increase engagement with our B2B partners and our existing customers.

We would like to collaborate with students to create new email campaigns.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our target market, products and services.
  • Recommending new email campaigns and drafting emails.
  • Considering the subject line, clarity, tone, and length of our emails.
  • Recommending a frequency for our marketing emails to doctors and customers.

Bonus steps in the process would also include:

  • Recommending email marketing tools.
  • Updated marketing material based on current library.
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Familiarity with our target market, products and services
  • Recommendation of new email campaigns for b2b and b2c
  • Consideration of marketing email elements
  • Recommendation for our emailing frequency

Bonus steps would include:

  • Recommending email marketing campaigns
  • Feedback on current marketing materials

Final deliverables should include

  • A final report.
  • A presentation.
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our target markets, products and services
  • Input on choices, problems or anything else the students might encounter.
  • What makes us different from other companies?
About the company

Keep It Tight, LLC is a Surgical Support Company that provides personalized preventive and post operative services before, during and after elective surgery with a network of Board Certified Plastic Surgeons.

Our services include short term 24 hr care at Keep It Tight recovery home located in NYC with licensed medical professionals. We are NYC first Surgical Support Company aiming to make lives easier during ones surgical journey.

Surgical planning and guidance by a Kit Support liaison who serves as a patient representative, safety advocate, planner and booker.

Mobile care for patients post elective surgery in the comfort of patients home or desired location. In house massage therapy is provided by Keep It Tight team of licensed massage therapists who specialize in Lymphatic Massages and Body Sculpting.

Quality NEMT Transportation with a patient transporter proving door to door service full of compassionate care, comfort and support

Keep It Tight is solving medical malpractice and unsafe medical tourism for patients world wide giving holistic surgical experiences.