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Benessere North (not-for-profit)
Elora, Ontario, Canada
VP
Vivian Polak She / Her
CEO
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Advertising Sales strategy Volunteer organizing Marketing strategy Social media marketing
Skills
marketing strategies target audience advertising campaigns chronic diseases marketing fundraising management
Project scope
What is the main goal for this project?

The main goal for the project is to provide marketing recommendations for Benessere North, a non-profit organization that helps women with chronic diseases to optimize their nutrition and lifestyle with the aim of suspending progression of and, where possible, reversing the chronic diseases and optimising the women's well-being.

What tasks will learners need to complete to achieve the project goal?


- Analyse the current marketing strategy and provide recommendations for improvement.


- Develop advertising campaigns targeting the organisation's target audience.


- Create a fundraising plan and identify potential sources of funding.


- Organise a volunteer recruitment and management strategy.


How will you support learners in completing the project?

I am happy to meet with the learners/educator as often as is needed for them to feel supported and valued on the project. I am very grateful for their assistance. I have been meeting weekly with a volunteer for the past 4 months, and that has worked very well for both of us. I am happy to share access to any data or tech I have that would be helpful.

Supported causes
Good health and well-being
About the company
  • https://vivianpolak.ca
  • 2 - 10 employees
  • Hospital, health, wellness & medical, Non-profit, philanthropic & civil society

This is a not-for-profit that helps women struggling with high blood pressure, weight issues, and many other chronic health concerns to prevent, suspend and whenever possible (which is often) to reverse their chronic diseases, primarily by coaching them to alter their nutrition (plant-based). We also incorporate the other healthy lifestyle pillars or habits.

Vivian Polak, MD, provides the coaching to the clients by way of a course to help them get started eating this way, then in a women's membership for on-going expert guidance and support. It has been enormously helpful to have a few people volunteer from time to time to help get the message and assistance out to the public - with video editing, marketing suggestions, website design, other IT support, etc.
PS I'm a 1990 grad from the HBA program! But not long after that, I went into medicine, so I'd love your help!!