Mouland Coaching and Consulting is rebranding and launching under a new business name. The goal of this project is to develop a comprehensive marketing campaign that effectively announces the launch and engages the target audience on LinkedIn and Instagram. Students will research and identify key topics and content types that resonate with the intended audience. They will also plan the launch sequence to maximize visibility and impact. The project will involve creating a digital material library, including images and written content, to support the campaign. This collaborative effort will allow students to apply their marketing knowledge and creative skills to a real-world scenario, working closely with the company founder to ensure alignment with the brand's vision and objectives.

The deliverables for this project include a detailed marketing campaign plan outlining the launch sequence and content strategy for LinkedIn and Instagram. Students will also produce a digital material library containing curated images and written content tailored for the campaign. Additionally, a report summarizing the research findings and rationale behind the chosen strategies will be provided.