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House Coffee Inc
London, Ontario, Canada
CC
Catalina Casas She / Her
CEO
(1)
2
Preferred learners
  • Canada
  • Academic experience or paid work
Categories
Marketing Digital marketing Search engine optimization Marketing strategy Social media marketing
Project scope
What is the main goal for this project?

The main goal of this project is to create digital marketing strategies and campaigns for House Coffee Inc. This will involve several different steps for the students, including:


- Researching the target market and developing a comprehensive understanding of the company's products and services.


- Developing a comprehensive digital marketing strategy that includes tactics such as SEO, content marketing, social media, and email marketing.


- Creating campaigns that are tailored to the target market and that will be effective in driving engagement and sales.


- Developing content for social media publishing that is engaging and will help to build brand awareness.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:


- A comprehensive understanding of the target market and the company's products and services.


- A comprehensive digital marketing strategy that includes tactics such as SEO, content marketing, social media, and email marketing.


- Creation of campaigns tailored to the target market and that will be effective in driving engagement and sales.


- Development of content for social media publishing that is engaging and will help to build brand awareness.


How will you support learners in completing the project?

We are a startup, looking for engaged and proactive person to help us grow the company. Compensation can be discussed

What skills or technologies will help learners to complete the project?

In order to complete this project, students should be familiar with:


- Digital marketing strategies and tactics.


- SEO and content marketing.


- Social media marketing.


- Email marketing.


- Creative writing and content creation.



Students will be expected to research and learn more about the above as the project goes along.

Supported causes
Decent work and economic growth
About the company

Specialty Coffee