Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Goodbot Consulting is a nonprofit professional services organization that works with technology companies to strengthen responsible technology practices. Our goal is to determine our market positioning and develop a clear strategic communication and marketing plan to launch Goodbot Consulting services. This will involve several different steps for the students, including:
- Researching the current market for professional services related to responsible technology practices.
- Analyzing the competitive landscape and identifying potential target markets.
- Developing a strategic communication and marketing plan for Goodbot Consulting services.
- Creating a budget and timeline for the implementation of the plan.
- Assessing the effectiveness of the plan and making necessary adjustments.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of the current market for professional services related to responsible technology practices.
- Identification of potential target markets for Goodbot Consulting services.
- Development of a strategic communication and marketing plan for Goodbot Consulting services.
- Creation of a budget and timeline for the implementation of the plan.
- Assessment of the effectiveness of the plan and making necessary adjustments.
Final deliverables should include:
- A written report summarizing the research and findings.
- A presentation outlining the strategic communication and marketing plan.
- A budget and timeline for the implementation of the plan.
- What is the main goal for this project?
-
Goodbot Consulting is a nonprofit professional services organization that works with technology companies to strengthen responsible technology practices. Our goal is to determine our market positioning and develop a clear strategic communication and marketing plan to launch Goodbot Consulting services. This will involve several different steps for the students, including:
- Researching the current market for professional services related to responsible technology practices.
- Analyzing the competitive landscape and identifying potential target markets.
- Developing a strategic communication and marketing plan for Goodbot Consulting services.
- Creating a budget and timeline for the implementation of the plan.
- Assessing the effectiveness of the plan and making necessary adjustments.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of the current market for professional services related to responsible technology practices.
- Identification of potential target markets for Goodbot Consulting services.
- Development of a strategic communication and marketing plan for Goodbot Consulting services.
- Creation of a budget and timeline for the implementation of the plan.
- Assessment of the effectiveness of the plan and making necessary adjustments.
Final deliverables should include:
- A written report summarizing the research and findings.
- A presentation outlining the strategic communication and marketing plan.
- A budget and timeline for the implementation of the plan.
- How will you support learners in completing the project?
-
Access to all necessary data, information on the sector, time with our diverse group of volunteers (software development, tech for good, cyber security, UI/UX design, academic research, etc), weekly touchpoints for feedback and guidance.
Supported causes
About the company
- https://www.goodbot.ca
- 2 - 10 employees
- Non-profit, philanthropic & civil society
goodbot society is an interdisciplinary community of socially-minded professionals working in law, technology, design, social sciences, and policy. Our purpose is to support the development of trusted, accountable, and socially sustainable technology ecosystems by strengthening awareness, research, policy, and practice.
We are a nonprofit organization that engages Canadian on responsible technology issues and norms aimed at strengthening policy and practices to ensure health and resilient digital information ecosystems.
We provide services to help nonprofits technology companies develop and embed measurable social impact strategies into their products and business models and help them navigate a complex and rapidly evolving regulatory landscape.
We also develop original research on emerging innovation, technology risks and harms, and approaches needed to effectively govern technology and build toward healthy and inclusive digital societies that benefit everyone