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Freeman Footwear
Philadelphia, Pennsylvania, United States
NL
Employer
2
Preferred learners
  • Anywhere
  • Academic experience or paid work
Categories
Marketing Digital marketing Marketing strategy Social media marketing
Project scope
What is the main goal for this project?

Our company advertises thousands of products online. We have developed a set of marketing strategies, but it has been challenging to implement them.

We would like to collaborate with students to review and post content promoting our company.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our target market, products and services.
  • Reviewing marketing content in the form of posts, emails, brochures, etc.
  • Deploying content according to our social media calendar to increase website traffic.
  • Overseeing our channels and keeping them up-to-date.

Bonus steps in the process would also include:

  • Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Familiarity with our target market, products and services
  • Deployment of marketing content
  • Updates to our channels

Bonus steps would include:

  • Recommending SEO strategies

Final deliverables should include

  • Marketing materials.
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our products and services
  • Our marketing strategies
  • Input on choices, problems or anything else the students might encounter.
What skills or technologies will help learners to complete the project?

In order to complete this project, students can self-teach, but it is beneficial to be familiar with:

  • Business marketing and brand awareness
  • Ecommerce marketing


Students will be expected to research and learn more about the above as the project goes along.

About the company

At Freeman Footwear, our primary objective remains unwavering: to provide customers with footwear that surpasses standards in both quality and value. Since our founding in 1921, we have been committed to creating footwear with updated styling, superior quality, and affordable prices. In addition to these core values, we also prioritize and pay close attention to creating exceptional comfort. Our dedication to excellence in production goes beyond words; it is embedded in every pair we create. To truly grasp the distinction that sets Freeman apart from competitors, we invite you to experience the pure affordable luxury of our footwear firsthand. Invest in a pair today and unlock a world where style meets comfort.