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Sangani Law Firm
Mississauga, Ontario, Canada
AS
Anita Sangani She / Her
Office Manager
Preferred learners
  • Mississauga, Ontario, Canada
  • Academic experience
Categories
Marketing Digital marketing Market expansion Marketing strategy Social media marketing
Skills
social media target audience brand awareness key performance indicators (kpis) social media campaigns lead generation content strategy
Project scope
What is the main goal for this project?

The main goal for the project is to create a comprehensive social media campaign strategy for Sangani Law Firm that will increase brand awareness, engagement, and lead generation. This will involve understanding the company's target audience, identifying the most effective social media platforms for reaching that audience, creating engaging content, and developing a plan for consistent posting and interaction with followers.


What tasks will learners need to complete to achieve the project goal?


- Conducting a thorough analysis of Sangani Law Firm's target audience and their social media behavior.


- Identifying the most effective social media platforms for the company to utilize based on the target audience's demographics and behavior.


- Developing a content strategy that includes types of posts, frequency of posting, and messaging that aligns with the company's brand and goals.


- Creating a social media calendar outlining the timing and frequency of posts across different platforms.


- Establishing key performance indicators (KPIs) to measure the success of the social media campaign.


- Providing recommendations for paid advertising and influencer partnerships to further enhance the campaign's reach and impact.



Final deliverables:


- A comprehensive social media campaign strategy document outlining all the above deliverables and recommendations.


- A presentation explaining the strategy and its rationale to the Sangani Law Firm team.

How will you support learners in completing the project?

Sangani Law Firm is committed to supporting learners in completing their projects by providing access to various resources and support mechanisms. This includes allocating staff time for guidance and mentorship, granting access to essential tools and technology necessary for project completion, and facilitating access to relevant data and information as needed. Additionally, the firm offers expertise and advice to help navigate any legal aspects of the project, ensuring learners have the necessary support to successfully achieve their goals.

About the company

Sangani Law Firm specializes in a range of legal services including residential real estate, notarial services, incorporation services, commercial real estate, and business law. Their expertise spans various areas of law to provide comprehensive assistance tailored to meet the specific needs of their clients.