Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
The primary goal of this project is to amplify MVT+'s digital presence and engage more deeply with the local community through strategic marketing.
Students will collaborate with MVT+ to develop and execute a comprehensive digital marketing strategy that not only increases visibility and traffic to MVT+’s website but also strengthens the brand's connection to its core audience of young, active professionals.
The project will involve tasks such as creating a content calendar, managing targeted ad campaigns on platforms such as Google Ads and social media, analyzing the effectiveness of different marketing strategies, and suggesting improvements based on data-driven insights.
This will provide students with valuable, hands-on experience in real-world digital marketing, while directly contributing to MVT+'s growth and outreach objectives.
- What tasks will learners need to complete to achieve the project goal?
-
Digital Marketing Strategy Development:
- Create a comprehensive digital marketing plan that aligns with MVT+'s current marketing goals and brand positioning.
Content Calendar Creation:
- Develop a detailed content calendar for at least three months that schedules posts, ads, and promotional activities across different platforms.
- Plan themes and content types that resonate with MVT+'s target demographics, focusing on health, wellness, and community engagement.
Advertising Campaign Management:
- Design and execute targeted ad campaigns on platforms suited to MVT+'s audience, such as Google Ads and Instagram.
- Measure and report on the performance of these campaigns, including metrics like click-through rates, engagement rates, and conversion rates.
Performance Analysis and Reporting:
- Create automated reports that summarize findings, suggest improvements, and provide actionable insights for future marketing strategies.
- What is the main goal for this project?
-
The primary goal of this project is to amplify MVT+'s digital presence and engage more deeply with the local community through strategic marketing.
Students will collaborate with MVT+ to develop and execute a comprehensive digital marketing strategy that not only increases visibility and traffic to MVT+’s website but also strengthens the brand's connection to its core audience of young, active professionals.
The project will involve tasks such as creating a content calendar, managing targeted ad campaigns on platforms such as Google Ads and social media, analyzing the effectiveness of different marketing strategies, and suggesting improvements based on data-driven insights.
This will provide students with valuable, hands-on experience in real-world digital marketing, while directly contributing to MVT+'s growth and outreach objectives.
- What tasks will learners need to complete to achieve the project goal?
-
Digital Marketing Strategy Development:
- Create a comprehensive digital marketing plan that aligns with MVT+'s current marketing goals and brand positioning.
Content Calendar Creation:
- Develop a detailed content calendar for at least three months that schedules posts, ads, and promotional activities across different platforms.
- Plan themes and content types that resonate with MVT+'s target demographics, focusing on health, wellness, and community engagement.
Advertising Campaign Management:
- Design and execute targeted ad campaigns on platforms suited to MVT+'s audience, such as Google Ads and Instagram.
- Measure and report on the performance of these campaigns, including metrics like click-through rates, engagement rates, and conversion rates.
Performance Analysis and Reporting:
- Create automated reports that summarize findings, suggest improvements, and provide actionable insights for future marketing strategies.
- How will you support learners in completing the project?
-
As the president and owner of MVT+, I, Dalonn, am committed to providing comprehensive support and mentorship to ensure the success and enrichment of your learning experience. With my extensive background in corporate banking, expertise in project management, and coaching, here's what you can expect in terms of support:
- Regular Check-Ins: We will schedule weekly virtual meetings to discuss progress, address challenges, and provide guidance.
- Real-Time Feedback: I will be available for quick consultations via email or messaging platforms, offering timely responses to your queries.
- Access to Resources: You will have full access to our suite of marketing tools, including Google Analytics, Meta Business Suite, and content creation software.
- Data Transparency: Our live data from ongoing campaigns will be available to you for analysis, helping you make informed, data-driven decisions.
- Practical Application: You will work on real-world tasks that directly impact our marketing strategies, giving you tangible experience to add to your skillset.
- Creative Freedom: While I will guide the strategic direction, I encourage innovation and will support creative ideas that align with our brand values.
- Fun and Community: Expect a positive work atmosphere where we balance hard work with enjoyment, fostering a supportive community among all project participants.
Through this project, we aim to empower you not only with marketing skills but also with a sense of achievement and joy in your work.
- What skills or technologies will help learners to complete the project?
-
Skills
Digital Marketing Proficiency:
- Understanding of fundamental digital marketing principles, including content marketing, and social media strategies.
- Skills in planning and executing digital advertising campaigns using platforms like Google Ads, Facebook Ads, and Instagram.
Social Media Management:
- Skilled with managing and growing social media profiles for businesses or organizations.
- Skills in creating engaging content tailored to different platforms and analyzing social media metrics to gauge campaign success.
Content Creation and Management:
- Ability to develop a content calendar.
- Proficiency in content management systems (CMS) and understanding how to optimize content for both SEO and user engagement.
Data Analysis:
- Competence in using analytics tools such as Google Analytics and social media insights to track website traffic, user engagement, and campaign performance.
- Ability to interpret data to make informed decisions and provide actionable recommendations for marketing strategies.
Communication and Collaboration:
- Strong communication skills to effectively collaborate with team members and engage with the community.
- Ability to present ideas clearly and respond to feedback constructively.
Project Management:
- Skills in organizing tasks, managing time effectively, and meeting deadlines.
Adaptability and Creativity:
- Capacity to adapt strategies based on data-driven insights and changing market conditions.
- Creativity in problem-solving and in designing marketing campaigns that stand out.
Technologies
- Google Ads
- Google Analytics
- Google Tag Manager
- Google My Business
- Email marketing platforms
- Meta Business Suite
Supported causes
About the company
- https://mvtplus.ca
- 2 - 10 employees
- Hospital, health, wellness & medical
MVT+ is a multidisciplinary wellness clinic situated in the heart of Villeray, Montreal, celebrated for its specialized manual therapy services and holistic wellness approach rooted in evidence-based practice. Renowned for sports therapeutic massage, osteopathy, and physiotherapy, MVT+ isn't your typical clinic; it's a place where personality shines and community thrives. With deep ties to the street dance culture, MVT+ offers a unique experience that extends beyond pain management, empowering active young professionals aged 25 to 40 to optimize their physical health, mobility, and sports performance.
When clients step through the doors of MVT+, they enter a community where each session is more than just treatment—it's an enriching journey towards peak performance and wellness. As part of our commitment to holistic care, MVT+ is excited to expand our offerings to include the retail of therapeutic products like foam rollers and resistance bands, catering to at-home care and professional use. Moreover, we are initiating B2B services, furthering our engagement with the community and businesses alike. Looking towards the future, MVT+ envisions franchising opportunities that will share our unique approach to health and wellness with a wider audience, spreading the ethos of MVT+ and fostering a greater sense of community engagement across different regions.
In recognition of our innovative approach and commitment to excellence, MVT+ has been awarded the Emerging Business prize from the Réseau des Massothérapeutes Professionnels du Québec (RMPQ) and secured the 3rd place at the Canadian and International Championship in 2023. These accolades reflect our dedication to quality care and client satisfaction.