Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal for the project is to conduct a thorough research and competitive analysis of the current landscape in the creative industry platform space. This analysis will delve into the offerings, market positions, strengths, and weaknesses of key competitors such as Honeybook, Behance, Fiverr, and Upwork. The objective is to uncover strategic opportunities for differentiation and identify potential areas of advantage and improvement for BLENS.
- What tasks will learners need to complete to achieve the project goal?
-
Tasks for learners to complete:
- Analyze the success of Honeybook in client management, portfolio showcasing, and invoicing as a comprehensive business management tool for creatives.
- Examine the role of Behance as a community-centric platform for designers and artists to showcase their portfolios.
- Investigate Fiverr & Upwork's marketplace dynamics, focusing on their services for creative and digital offerings, and how they facilitate project postings and file sharing.
- Provide a detailed understanding of the competitive environment, highlighting areas where BLENS excels or has the potential to lead the market.
- Suggest strategic initiatives for BLENS to exploit uncovered market gaps, propose unique value propositions, and outline strategies to solidify its position as the go-to platform for creatives in Canada and potentially on a global scale.
- What is the main goal for this project?
-
The main goal for the project is to conduct a thorough research and competitive analysis of the current landscape in the creative industry platform space. This analysis will delve into the offerings, market positions, strengths, and weaknesses of key competitors such as Honeybook, Behance, Fiverr, and Upwork. The objective is to uncover strategic opportunities for differentiation and identify potential areas of advantage and improvement for BLENS.
- What tasks will learners need to complete to achieve the project goal?
-
Tasks for learners to complete:
- Analyze the success of Honeybook in client management, portfolio showcasing, and invoicing as a comprehensive business management tool for creatives.
- Examine the role of Behance as a community-centric platform for designers and artists to showcase their portfolios.
- Investigate Fiverr & Upwork's marketplace dynamics, focusing on their services for creative and digital offerings, and how they facilitate project postings and file sharing.
- Provide a detailed understanding of the competitive environment, highlighting areas where BLENS excels or has the potential to lead the market.
- Suggest strategic initiatives for BLENS to exploit uncovered market gaps, propose unique value propositions, and outline strategies to solidify its position as the go-to platform for creatives in Canada and potentially on a global scale.
- How will you support learners in completing the project?
-
We'll have special hours for help from our team, give you the tools and learning you need, set up spaces for you to talk and share with others, and keep giving you feedback to make the project great.
Supported causes
About the company
- https://Blens.ca
- 2 - 10 employees
- Media & production, Technology
Blens is an innovative web-based marketplace and CRM designed specifically for creatives. It offers a streamlined way for photographers and videographers to manage their work, from showcasing their portfolio to handling bookings and payments. At the same time, it makes it easy for clients to find and hire the right creative talent for their projects.