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Graphic design Social media marketing MediaSkills
graphic design infographics illustration social media content creation social media content management social media campaigns brand strategy brand awareness brand positioning motion graphicsThe main objective of this project is to develop compelling visual assets and content to strengthen Helio’s social media presence. The Junior Designer will create on-brand graphics, illustrations, and templates that align with Helio’s identity and engage its target audience.
Key Tasks & Activities:
Content Creation:
- Design static and motion graphics for social media posts (Instagram, LinkedIn, Twitter, etc.).
- Develop templates for recurring content (e.g., quotes, announcements, product highlights).
- Ensure consistency in brand colors, typography, and visual style.
Asset Development:
- Create infographics, banners, and promotional visuals for campaigns.
- Adapt designs for different platforms (e.g., square posts, stories, cover images).
- Assist in photo editing and retouching as needed.
Engagement & Trends:
- Research social media design trends to keep content fresh and relevant.
- Suggest creative ideas for interactive content (polls, carousels, GIFs).
Collaboration & Feedback:
- Work with the marketing team to align visuals with campaign goals.
- Incorporate feedback and iterate on designs for optimal performance.
Deliverables:
- Social media content (static and video)
- Templates for future use (customizable designs).
- Brand style guide adherence presentation and report (ensuring consistency).
Skills & Tools Needed:
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects) or Figma/Canva.
- Understanding of social media best practices (dimensions, engagement tactics).
- Strong visual storytelling and attention to detail.
This project will help build Helio’s brand identity online, providing the Designer with hands-on experience in social media design and an introduction to digital marketing.
Learners are expected to complete the following tasks:
Competitor Research & Trends
- Conduct a competitive analysis of 2-3 competitor brands’ social media presence.
- Identify top-performing content trends in Helio’s industry.
- Identify top-performing content types in the industry.
Deliverable:
- Presentation of key findings and recommendations
Social Media Content Creation
- Design engaging social media posts (mix of static images, videos, reels, carousels, and stories)
- Ensure all visuals maintain consistent branding (colors, fonts, style)
- Create post and caption variations for each post to test engagement
Deliverable:
- A folder of finalized social media graphics (JPEG/PNG/PSD files)
- Content calendar spreadsheet with post schedule and captions
Template Development
- Build reusable design templates (quote posts, promo graphics, event announcements)
- Optimize templates for different platforms (Instagram, LinkedIn, Twitter)
Deliverable:
- Template files (Canva/Adobe formats with editable layers)
Performance Testing
- Conduct A/B tests on post variations
- Work with the Analytics team to track engagement metrics (likes, shares, click-through rates).
Deliverable:
- Simple reports showing test results and insights.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Helio is a creative agency built for the new era of digital advertising — one defined by social media, artificial intelligence, and constant cultural flux. We help brands stay relevant, resonant, and performance-driven by combining strategy, storytelling, and scalable content creation.
At Helio, we believe every touchpoint is an opportunity to connect. Our approach integrates AI-powered insights with social-first thinking to deliver content that not only captivates but also converts. With a collaborative model that unites strategists, creatives, data analysts, and media specialists, we build campaigns that move at the speed of culture and the precision of technology.
Our core services include:
➜ Content Strategy & Development: Creating audience-led, platform-tailored content frameworks built to perform across channels.
➜ AI-Powered Campaigns: Leveraging generative AI, automation, and predictive analytics to inform and scale creative output.
➜ Social Media Management: End-to-end strategy, production, and community engagement optimized for every platform.
➜ Creative Production: Agile, full-spectrum production services for video, motion, and static content — at scale.
➜ Paid Media & Performance: Integrated media planning and buying with a focus on efficiency, experimentation, and measurable growth.
Helio is where creativity meets intelligence — and where brands come to thrive in the age of constant reinvention.