Students should be prepared to write compelling and dynamic copy for websites, newsletters and marketing brochures, including by:

1. Gathering the necessary information.
2. Researching the target audience.
3. Creating a content plan.
4. Writing the copy.
5. Editing and proofreading the copy.
6. Optimizing for search engines (as applicable).
7. Work with web developers (as applicable).
8. Testing and refine.

Gather information to define the goals and objectives of the business. Copy must be aligned with the business's purpose.

Research the target audience and tailor the language and tone to appeal to them, which may involve researching demographics, interests, and preferences of likely users.

Create a content plan that outlines the pages, sections, and topics that the copy will cover, making sure to cover all the necessary information in a logical and organized way.

Write copy by creating compelling headlines, informative and engaging descriptions of the offerings, and highlighting key features and benefits.

Edit and proofread the copy, reviewing it for errors, and ensuring that the tone and style are consistent.

Optimize for search engines.

It is important to test and refine it based on user feedback and analytics. This may involve making adjustments to the content or layout to improve user engagement and conversion rates.