Preferred learners
- Vancouver, British Columbia, Canada
- Academic experience
Categories
Project scope
- What is the main goal for this project?
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Our company has had the same design assets for several years, and although we have enjoyed this branding, we are looking to revamp and update our brand book.
This may involve:
- Creating a new branding guide that is new, but still aligned with our existing branding including fonts, colors, logo usage and imagery to be used.
- Meeting with the project manager to evaluate the choices made for the branding book to ensure it is aligned with company branding goals, and making any necessary revisions.
- Designing and presenting thumbnails for design assets (banner ad, illustration, infographic, etc) based on the branding guide to be included in a proposal and presented to the project manager.
- Executing the full designs for each branding asset using Canva, based on the approved thumbnails.
- Creating multiple thumbnails with different color schemes based on the colors in the branding guide.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Created a new branding guide to dictate company usage of font, color, and imagery.
- Met with the project manager to discuss the branding guide, and completed any changes required.
- Presented a proposal of brand asset design thumbnails to the project manager to be approved for final designs.
- Created the final designs for each brand assets using Canva.
Bonus steps would include:
- Including multiple thumbnails with different color schemes based on the colors in the branding guide.
Final deliverables should include
- A new branding book for our company with information about how our brand should be communicated in terms of fonts, colors, logo usage, and images.
- A set of graphic design assets based on the branding book and design proposal.
- What is the main goal for this project?
-
Our company has had the same design assets for several years, and although we have enjoyed this branding, we are looking to revamp and update our brand book.
This may involve:
- Creating a new branding guide that is new, but still aligned with our existing branding including fonts, colors, logo usage and imagery to be used.
- Meeting with the project manager to evaluate the choices made for the branding book to ensure it is aligned with company branding goals, and making any necessary revisions.
- Designing and presenting thumbnails for design assets (banner ad, illustration, infographic, etc) based on the branding guide to be included in a proposal and presented to the project manager.
- Executing the full designs for each branding asset using Canva, based on the approved thumbnails.
- Creating multiple thumbnails with different color schemes based on the colors in the branding guide.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Created a new branding guide to dictate company usage of font, color, and imagery.
- Met with the project manager to discuss the branding guide, and completed any changes required.
- Presented a proposal of brand asset design thumbnails to the project manager to be approved for final designs.
- Created the final designs for each brand assets using Canva.
Bonus steps would include:
- Including multiple thumbnails with different color schemes based on the colors in the branding guide.
Final deliverables should include
- A new branding book for our company with information about how our brand should be communicated in terms of fonts, colors, logo usage, and images.
- A set of graphic design assets based on the branding book and design proposal.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Are there any themes or colors that should be introduced?
- What images, quotes, or taglines should be included in each design asset?
- Input on choices, problems or anything else the students might encounter.
- What skills or technologies will help learners to complete the project?
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In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Digital marketing and content creation.
- Basic knowledge of Canva
- Graphic design.
Nice to haves for students include
- Experience with advanced graphic design tools such as Adobe Illustrator.
Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about this above as the project goes along.
About the company
- https://www.decadestudio.com
- Apparel & fashion, Business & management, Marketing & advertising, Public relations & communications, Retail
Decade Studio is a sustainable denim brand that prioritizes highly considered fits and ethical practices. Based in Vancouver, BC, Decade uses premium 100% cotton denim from Italy to create jeans that last a lifetime. Each pair is made with care by a small family-run factory in Portugal. In the summer of 2022, Decade opened a part-time storefront in Vancouver's Mount Pleasant area, where they continue to operate. As the company grows, so does its commitment to offering impeccable denim. Decade believes that their jeans are not just a fashion statement but a lifelong investment, and that's why they are Denim for Life.