Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We have recently launched our business and we want to improve our social media presence in order to drive traffic to our page. To do this, we hope to create our new search engine optimization, and create an optimal schedule for our social media posts to be uploaded.
This will involve several different steps for the students, including:
- Researching keywords to determine the most relevant terms that our customers search for.
- Researching Search Engine Optimization requirements for us to rank on the first page of Google.
- Implementing the SEOs onto our Shopify store.
- Constructing a content calendar to upload social media content for the maximum possible traffic .
- Creating social media content using the most efficient keywords for our target audience while following the content calendar.
Our brand specializes in Motorcycle bags so it would help if you’re a motorcycle enthusiast or generally an adventurous spirit.
Bonus steps in the process would also include:
- Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends
- Creating new marketing designs for stickers, hats or t-shirts using Adobe Illustrator and similar softwares.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Compiled a list of the most relevant SEO keywords for us.
- Implemented the SEOs to our Shopify store.
- Created a content calendar to drive traffic to our social media pages.
- Prepared a report outlining the SEO keywords and the social media calendar to be reviewed by the project manager.
- Created engaging social media posts using the most efficient SEO keywords..
Bonus steps would include:
- Tailoring the content calendar to our customers' activity levels on different times and days.
Final deliverables should include
- A report containing the most relevant SEO keywords for our company and a content calendar.
- Implementation of those SEO keywords onto the website.
- Designs and writing for several social media posts to be uploaded as per the content calendar.
- What is the main goal for this project?
-
We have recently launched our business and we want to improve our social media presence in order to drive traffic to our page. To do this, we hope to create our new search engine optimization, and create an optimal schedule for our social media posts to be uploaded.
This will involve several different steps for the students, including:
- Researching keywords to determine the most relevant terms that our customers search for.
- Researching Search Engine Optimization requirements for us to rank on the first page of Google.
- Implementing the SEOs onto our Shopify store.
- Constructing a content calendar to upload social media content for the maximum possible traffic .
- Creating social media content using the most efficient keywords for our target audience while following the content calendar.
Our brand specializes in Motorcycle bags so it would help if you’re a motorcycle enthusiast or generally an adventurous spirit.
Bonus steps in the process would also include:
- Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends
- Creating new marketing designs for stickers, hats or t-shirts using Adobe Illustrator and similar softwares.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Compiled a list of the most relevant SEO keywords for us.
- Implemented the SEOs to our Shopify store.
- Created a content calendar to drive traffic to our social media pages.
- Prepared a report outlining the SEO keywords and the social media calendar to be reviewed by the project manager.
- Created engaging social media posts using the most efficient SEO keywords..
Bonus steps would include:
- Tailoring the content calendar to our customers' activity levels on different times and days.
Final deliverables should include
- A report containing the most relevant SEO keywords for our company and a content calendar.
- Implementation of those SEO keywords onto the website.
- Designs and writing for several social media posts to be uploaded as per the content calendar.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- What SEO keywords are being used by our company now, and which keywords have been used in the past?
- How do we rank on Google based on different search terms?
- When and how much do we typically post on social media?
- Input on choices, problems or anything else the students might encounter.
Supported causes
About the company
- https://Brarmotorcycles.ca
- 2 - 10 employees
- Apparel & fashion, Automotive, Consumer goods & services
We are a up and coming brand specializing in motorcycle bags bound to add more products as we go and eventually become a one stop shop for all of a biker’s needs.