Drawbridge is seeking to enhance its online presence and engagement through a well-defined content and social media strategy. The goal of this project is to create a cohesive plan that aligns with Drawbridge's brand identity and objectives, speaking to its key audience with relevance and creativity. The project involves forecasting and nurturing future trends and best practices in content marketing and social media management, and applying this knowledge to develop a strategy that includes content creation, scheduling, and platform-specific tactics. The team will focus on crafting engaging articles and social media posts that resonate with the audience and drive interaction. This project provides learners with the opportunity to apply their classroom knowledge of marketing and communications in a practical setting, while also honing their skills in strategic planning and digital content creation.

The deliverables for this project include a comprehensive content and social media strategy document outlining objectives, target audience, key messages, and platform-specific tactics. Additionally, the team will produce a series of articles and social media posts ready for publication, along with a content calendar detailing the timing and frequency of posts. The final deliverable will be a presentation summarizing the strategy and showcasing sample content, demonstrating the team's ability to translate strategic plans into actionable content.