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Data analysis Digital marketing Social media marketing Artificial intelligenceSkills
customer inquiries infographics physical inventory healthcare industry knowledge marketing strategies dialogflow (google service) chatbot marketing data auditing social media contentThe Sonnenschein Institute seeks to enhance the market strategy for its Electrocide healthcare products by leveraging digital media and AI technology. The project aims to increase consumer awareness and trust in Electrocide's safe and effective applications. Students will develop targeted social media content to appeal to health-conscious consumers and businesses. They will also audit both online and physical inventory to ensure product descriptions, labels, and data are accurate, thereby supporting compliance and consumer confidence. Additionally, students will train a basic AI chatbot to answer common customer questions, streamlining customer service and improving market accessibility. This project provides practical experience in healthcare marketing, data management, and AI technology, preparing students for careers in healthcare market strategy.
Expected Outcomes:
- Enhanced market visibility for [Electrocide] products through compelling social media campaigns that highlight their healthcare benefits.
- Increased reliability of Well of Herbs’ product listings, ensuring accuracy and compliance critical for healthcare consumers and regulators.
- A functional AI chatbot prototype that answers customer inquiries, improving engagement and reducing staff workload in customer service.
- Hands-on experience for students in healthcare marketing, data auditing, and AI, with tangible contributions to a healthcare-focused business.
Deliverables:
- A social media content package with 10-15 posts (e.g., infographics, short videos, or captions) for platforms like Instagram and LinkedIn, emphasizing [Electrocide]’s healthcare benefits (e.g., safety, efficacy).
- A report detailing the inventory audit, including corrections to product listings (online and physical) and recommendations for maintaining data integrity.
- A trained AI chatbot prototype (using a platform like Dialogflow or Chatfuel) with scripted responses to 10-15 common customer questions about [Electrocide] products.
- A final presentation summarizing the project’s process, outcomes, and recommendations for Well of Herbs’ market strategy.
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
The Sonnenschein Institute's nutritional department is dedicated to advancing natural medicine and medical studies. We conduct extensive research and development studies on a wide range of modalities, including health beverages, functional foods, super detox programs, and cancer research. Our desire is to provide innovative solutions for better health and wellness, both locally in the USA and globally. With a focus on natural remedies and cutting-edge advancements, our mission is to improve wellness and provide reliable solutions while committed to advancing the field of nutrition for a healthier future.