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Real Estate Investing Podcast Production

Open

SOMA Success Coaching Collective

Vancouver, British Columbia, Canada

Lisa Michaud

CEO

Preferred learners

Canada
Academic experience

Skills

marketing strategies real estate investments project management promotional materials podcasting spotify research real estate

Project scope

What is the main goal for this project?: Podcasts are an incredible opportunity to share knowledge, inspire, and attract new clients. In this project, students will collaborate with us to take advantage of trending media and create a limited-run series of a Real Estate Investing Focused Podcast. There are already episodes from an existing show that we will re-purpose, so this project is a great blend of learning from what has already worked and is effective in our existing podcast (Goalden Girls Podcast) and breathing new creative life into this project. We would like students to deliver approximately a 10-episode podcast limited series based on our real estate knowledge and experience to speak to our potential real estate investing clients.

This will involve several different steps for the students, including:
Collaborating with the project manager to form a name, clear goals, intro and an order for the episodes
Script various components of the podcast such as the introduction, welcome, call to action, and outro.
Create cover art for the podcast.
Research & Identify any important gaps in content. For these episodes, research and plan what will be discussed on an episode-by-episode basis.
Edit each episode. (Both new and existing/repurposed episodes)
Facilitating special guest appearances in one or more episodes (if applicable)
Create a marketing strategy & podcast launch plan
Create promotional material for podcast launch
Set up podcast technology (ie. podcast host, and platforms including Apple Podcasts, Spotify, etc)
Launch limited series podcast
Gather input, feedback, reviews and assess long-term potential for the podcast
What tasks will learners need to complete to achieve the project goal?: By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
Decided on a name and a theme for the podcast itself as well as each episode.
Scripted the introduction, welcome, call to action, and outro.
Edit each episode
Create a marketing strategy & podcast launch plan
Create promotional material for podcast launch
Set up podcast technology (ie. podcast host, and platforms including Apple Podcasts, Spotify, etc)
Launch limited series podcast
Bonus steps would include:
Additional episodes that would make sense for our series based on student research and client feedback/input
Final deliverables should include
A fully produced approx 10-episode podcast series.
Podcast series launched successfully with positive feedback and listenership
What is the main goal for this project?: Podcasts are an incredible opportunity to share knowledge, inspire, and attract new clients. In this project, students will collaborate with us to take advantage of trending media and create a limited-run series of a Real Estate Investing Focused Podcast. There are already episodes from an existing show that we will re-purpose, so this project is a great blend of learning from what has already worked and is effective in our existing podcast (Goalden Girls Podcast) and breathing new creative life into this project. We would like students to deliver approximately a 10-episode podcast limited series based on our real estate knowledge and experience to speak to our potential real estate investing clients.

This will involve several different steps for the students, including:
Collaborating with the project manager to form a name, clear goals, intro and an order for the episodes
Script various components of the podcast such as the introduction, welcome, call to action, and outro.
Create cover art for the podcast.
Research & Identify any important gaps in content. For these episodes, research and plan what will be discussed on an episode-by-episode basis.
Edit each episode. (Both new and existing/repurposed episodes)
Facilitating special guest appearances in one or more episodes (if applicable)
Create a marketing strategy & podcast launch plan
Create promotional material for podcast launch
Set up podcast technology (ie. podcast host, and platforms including Apple Podcasts, Spotify, etc)
Launch limited series podcast
Gather input, feedback, reviews and assess long-term potential for the podcast
What tasks will learners need to complete to achieve the project goal?: By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
Decided on a name and a theme for the podcast itself as well as each episode.
Scripted the introduction, welcome, call to action, and outro.
Edit each episode
Create a marketing strategy & podcast launch plan
Create promotional material for podcast launch
Set up podcast technology (ie. podcast host, and platforms including Apple Podcasts, Spotify, etc)
Launch limited series podcast
Bonus steps would include:
Additional episodes that would make sense for our series based on student research and client feedback/input
Final deliverables should include
A fully produced approx 10-episode podcast series.
Podcast series launched successfully with positive feedback and listenership
How will you support learners in completing the project?: I have worked with several student interns over the years and take pride in being an accessible and supportive mentor. Learners will have direct access to me, as well as my team's time and guidance. We also have an existing podcast so we have a lot of tools and technology and assets to share and give great experience and overview to the student.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
What general topics do we hope to cover?
Are there any staff or professionals related to our company that we want to have as a guest on our podcast?
How will we promote our brand and products/services each episode while still creating something that customers are interested in listening to?
Input on choices, problems or anything else the students might encounter.

About the company

https://www.lisamichaud.com/realestatecoaching
2 - 10 employees
Business services, Construction, engineering & trades, Education, Media & production, Real estate

We serve the Canadian Millennial who’s looking for real freedom: freedom of how they spend their time, who they spend time with, location freedom, and the financial freedom to make it all happen. And they want to use real estate as a tool to create passive income, generational wealth and financial freedom.

Our clients have listened to real estate podcasts, read books and maybe even taken a real estate course (or two), but have yet to figure out how to actually execute on the information. They lack the confidence and knowledge to choose the best strategy for themselves, find a market, analyze deals, build their team, manage their properties (especially from afar), and struggle to get out of their own way to make it happen.

Maybe they’ve purchased their own home, inherited or even purchased an investment property or two. They see the potential in real estate investing and believe in it… but feel overwhelmed by all the different strategies, “experts” and information out there. They want to feel confident with their investment strategy and investment decisions, have a solid action plan to grow their portfolio and income, and want someone to walk beside them (and maybe even hold their hand a little) through their first - or next - few real estate deals.