Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal for the project is to help KanKan Spice in positioning the product in the market and creating effective advertising strategies. This will involve finding the right words, sentences, or stories to advertise the product, as well as identifying keywords and implementing SEO strategies to increase visibility and reach the target audience.
- What tasks will learners need to complete to achieve the project goal?
-
- Analyzing the current market positioning of KanKan Spice and identifying areas for improvement.
- Developing compelling and engaging advertising content for the product, including written and visual materials.
- Conducting keyword research and implementing SEO strategies to improve the product's online visibility.
- Creating a comprehensive advertising plan with specific strategies for different platforms and target demographics.
- Testing and optimizing advertising content based on performance metrics and user feedback.
Final deliverables:
- A detailed report outlining the market positioning analysis and advertising strategies.
- Advertising content materials such as copywriting, visual designs, and keyword lists.
- An advertising plan with specific strategies and implementation guidelines.
- Performance analysis and optimization recommendations based on testing results.
- What is the main goal for this project?
-
The main goal for the project is to help KanKan Spice in positioning the product in the market and creating effective advertising strategies. This will involve finding the right words, sentences, or stories to advertise the product, as well as identifying keywords and implementing SEO strategies to increase visibility and reach the target audience.
- What tasks will learners need to complete to achieve the project goal?
-
- Analyzing the current market positioning of KanKan Spice and identifying areas for improvement.
- Developing compelling and engaging advertising content for the product, including written and visual materials.
- Conducting keyword research and implementing SEO strategies to improve the product's online visibility.
- Creating a comprehensive advertising plan with specific strategies for different platforms and target demographics.
- Testing and optimizing advertising content based on performance metrics and user feedback.
Final deliverables:
- A detailed report outlining the market positioning analysis and advertising strategies.
- Advertising content materials such as copywriting, visual designs, and keyword lists.
- An advertising plan with specific strategies and implementation guidelines.
- Performance analysis and optimization recommendations based on testing results.
- How will you support learners in completing the project?
-
100% available for weekly meetings and to provide more details on the project. I'll share what has already been done till today and we'll figure out together why it has not succeeded.
About the company
- https://kankanspice.com/
- 0 - 1 employees
- Food & beverage, Manufacturing
Hello buyers, my name is Christiane Youmbi, and I am the founder of Kankan Ltd.
Today, I am delighted to introduce you to KanKan Spice. It is a secret blend of the world-famous Penja peppercorn and spices from the African rainforest, inspired by my grandma’s recipe in Cameroon.
When I created it in 2020, my goal was to encapsulate Africa in a bottle. While supermarkets offer spice blends from all over the world, there's a noticeable absence of African flavors.
Why should you care? Simply because there is a growing population of African immigrants. Did you know that each year over 300,000 immigrants from Africa decide to call Canada home? In particular, nearly 80,000 people from West and Central Africa settle down in the Greater Toronto Area.
Moving to a new country is not an easy experience. You have to adjust to a new culture, and one of the challenges newcomers face is homesickness. One way to prevent that is to eat food from your country of origin. Unfortunately, there are not many African restaurants around, or they are too expensive.
The solution? Cooking at home!!! But what happens if you are not a good cook or lack time? With KanKan Spices, all you have to do is sprinkle a little bit of Africa on fish, meat, or veggies to feel like you are back home, just like when your mother was cooking for you.
KanKan Spices are available in mild and medium-hot levels, and they come in various packaging options: jars of 5.3 oz, packages of 3 jars, or bags of any size you may need.
I am a trained Food Technology engineer with more than 10 years of experience in the food industry as a quality control manager for large corporations in Germany and Canada.
I pride myself on supplying a product that is traceable and consistent in quality Thank you so much for your attention.