Pups and Yoga, a unique wellness company, seeks to enhance its digital marketing strategy to boost its online presence and customer engagement. The project involves analyzing the company's current digital platforms, including Instagram, TikTok, and Google Ads, to identify areas for improvement in reach, engagement, and conversions. The goal is to develop actionable recommendations that align with the company's brand and target audience. Additionally, the project will explore new customer acquisition funnels, such as influencer marketing, referral programs, and brand partnerships, to expand the company's client base. A proposed SEO/SEM strategy will aim to attract both local and tourist clients in key cities. This project provides an opportunity for learners to apply their knowledge of digital marketing and analytics in a real-world context, focusing on strategic planning and creative problem-solving.

The deliverables for this project include a comprehensive report detailing the analysis of Pups and Yoga's current digital presence and specific recommendations for improvement. The report should also outline a proposed SEO/SEM strategy tailored to the company's target markets. Additionally, learners will present a plan for new customer acquisition funnels, supported by data and potential impact assessments. Optional deliverables include campaign ideas for upcoming seasonal events, such as summer and back-to-school promotions.