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ArcPro Media Inc.
Oakville, Ontario, Canada
DG
Digital Marketing Project Manager
(31)
3
Preferred learners
  • Anywhere
  • Academic experience or paid work
Categories
Design & creative Videography Communications Digital marketing Public relations Creative writing
Project scope
What is the main goal for this project?

The main goal of this project is to create high-quality digital media content that celebrates and highlights the vibrant Latino community in Canada. This content will take the form of vlogs (video documentary production) and blogs (written content and image production), featuring businesses and services owned by Latinos, including restaurants, services, entertainment, and more. The project aims to tell compelling stories that shed light on the contributions and diversity of the Latino community in Canada while engaging and connecting with a broader audience.


We are seeking Editors & Content Creators who are passionate about storytelling and have the skills to edit, organize, and produce digital content that effectively communicates the essence and significance of these businesses and services. The successful candidates will play a pivotal role in bringing these narratives to life, utilizing their keen eye for detail, self-motivation, and excellent communication skills.


Moreover, this project embraces innovation by exploring the intersection of filmmaking and real-time graphics, encouraging team members to be adaptable and open to learning and applying new technologies to tackle complex challenges. Ultimately, our goal is to empower talented individuals to make a positive impact through their media production skills, amplifying the voices and stories of the Latino community in Canada.

What tasks will learners need to complete to achieve the project goal?

To accomplish the project goal effectively, students will need to complete a set of well-defined tasks, each contributing to the creation of high-quality content that highlights the Latino community in Canada. Here's a breakdown of these tasks:


  • Content Planning and Location Selection: The project begins with strategic content planning and location selection. This task involves identifying locations that align with the project's theme and cultural significance, forming the foundation for capturing authentic and compelling content that highlights the Latino community in Canada.


  • Storytelling and Storyboard Creation: Crafting engaging narratives and creating detailed storyboards is essential for the project's success. This phase focuses on establishing a clear vision for each piece of content, outlining shot composition, camera angles, and narration, ensuring coherence with the project's objectives.


  • Visual Content Capture: The project progresses to capturing video and photographic content on-site using professional equipment. This step is crucial for representing the experiences of the Latino community accurately and compellingly, providing the visual and audio elements needed for storytelling.


  • Media Editing and Enhancement: Following content capture, the project moves into media editing and enhancement. This phase transforms raw footage into polished content by editing, adding effects, music, and graphics, ensuring high production quality and audience engagement.


  • Multichannel Storytelling: In addition to video content, the project extends storytelling to multiple platforms by creating complementary blog content. These blog posts offer an additional channel for storytelling, further engaging the audience and providing a comprehensive narrative experience.



Overall, a great performance in the job of Editor & Content Creator at ArcPro Media would involve producing high-quality content that highlights the Latino community in Canada, working collaboratively with the creative team, staying up-to-date with new technologies and techniques, and managing multiple projects and deadlines effectively.



How will you support learners in completing the project?

ArcPro Media will provide an onboarding process, collaborative work culture, continuous feedback, professional development opportunities, and flexible work arrangements. The company values diversity and recognizes the benefits of incorporating different perspectives, which could potentially broaden the candidate's skills and knowledge.


We are seeking students in Canada and USA,

What skills or technologies will help learners to complete the project?

The skills and technologies that will help employees complete the project successfully include:

  • Storytelling: Crafting engaging narratives and conveying unique experiences effectively.
  • Content Creation: Proficiency in producing high-quality digital content.
  • Editing Skills: Familiarity with video and image editing software (e.g., Adobe Premiere Pro, Final Cut Pro, Adobe Photoshop).
  • Project Management: Organizing and managing tasks, timelines, and resources.
  • Time Management: Efficiently handling multiple tasks and deadlines.
  • Communication: Effective communication within the team and with project stakeholders.
  • Collaboration: Working harmoniously with team members and incorporating feedback.
  • Cultural Sensitivity: A deep understanding of cultural nuances and the ability to represent the Latino community authentically.
About the company

ArcPro Media Inc. is a boutique digital marketing agency that specializes in building functional websites and applications for businesses. Our background is in servicing the dental industry, however, we have grown through referrals with non-dental clients, consisting of small and medium-sized businesses from a variety of industries (healthcare, home renovations, technology, real estate, etc.). We aim to build websites with careful thought on user experiences, functionality, increased conversions, and a balance of beautiful design layouts and SEO-rich content to help drive site traffic into conversions.