Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our startup company has a health and wellness app in development, looking for a bilingual student, marketing, online. We hope to create / tweak / revamp our marketing strategy to attract more customers.
We want students to help us build a marketing plan to grow and engage our target market in Quebec and the rest of Canada
This will involve several different steps for the students, including:
- Familiarizing themselves with our current marketing goals and strategies.
- Assisting our current marketing manager.
- Researching how customers perceive our brand and marketing.
- Recommending new channels we should use for promotion.
- Identifying an appropriate budget for advertising.
Bonus steps in the process would also include:
- Recommending updates to our messaging that can better explain our value proposition.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our marketing goals and strategies
- Understanding of customer perceptions of our brand
- Recommendations for new promotion channels
- Identification of an advertising budget
Bonus steps would include:
- Updating our messaging
Final deliverables should include
- A final report.
- What is the main goal for this project?
-
Our startup company has a health and wellness app in development, looking for a bilingual student, marketing, online. We hope to create / tweak / revamp our marketing strategy to attract more customers.
We want students to help us build a marketing plan to grow and engage our target market in Quebec and the rest of Canada
This will involve several different steps for the students, including:
- Familiarizing themselves with our current marketing goals and strategies.
- Assisting our current marketing manager.
- Researching how customers perceive our brand and marketing.
- Recommending new channels we should use for promotion.
- Identifying an appropriate budget for advertising.
Bonus steps in the process would also include:
- Recommending updates to our messaging that can better explain our value proposition.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our marketing goals and strategies
- Understanding of customer perceptions of our brand
- Recommendations for new promotion channels
- Identification of an advertising budget
Bonus steps would include:
- Updating our messaging
Final deliverables should include
- A final report.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our current marketing strategies and marketing plan
- Input on choices, problems or anything else the students might encounter.
About the company
- https://www.eleuhealth.com/
- 11 - 50 employees
- Hospital, health, wellness & medical
Eleu Health Technologies is a Canadian global provider of data-driven
Corporate Wellness Solutions. Founded in 2021 by a team of neuroscientists, doctors, bankers, and tech experts, we empower corporations and their employees to champion their health and wellness every day.
Our mission is to transform corporate wellness. We don't just sell and forget we support and engage; we also empower employees to seize control of their health. Through data-driven insights, we give companies unparalleled visibility into their workforce's well-being. The result? Enhanced engagement, elevated productivity, real time feedback and significant cost savings.
Eleu Health provides an app-based solution fogused on three interrelated functionalities:
1. A data collection, repository, and monitoring tool for Users to own and access their Health & Wellness Vitals.
2. Our proprietary analysis tool, which provides vitals connections and gaps, empowering Users to understand and enhance their wellbeing.
3. Our Corporate Wellness Dashboard, which delivers anonymous employee health & wellness insights, tracks User engagement & ROl, and provides realtime customized guidance