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Innovation Discovery
San Diego, California, United States
Carlo Rivis
Carlo Rivis He / Him
CEO
Preferred learners
  • Anywhere
  • Academic experience
Categories
Design & creative UX design Graphic design Branding & style guides Illustration
Skills
logo design brand identity innovation
Project scope
What is the main goal for this project?

The main goal for the project is to build the entire brand identity of the company, Innovation Discovery, by designing the current existing elements/documents with the new brand identity. This will involve several different steps for the students, including:


- Analyzing the current brand identity and understanding the company's vision, mission, and products.


- Designing a new logo based on the current one, incorporating the essence of innovation and technology.


- Selecting company colors and fonts that resonate with the brand's identity and message.


- Creating a new letterhead and business cards with the updated brand identity.


- Designing a one-pager, pitch deck, investor deck, and website layout that align with the new brand identity.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should complete the following list of activities:


- A new logo design that reflects the essence of innovation and technology.


- Selection of company colors and fonts that align with the brand's identity and message.


- Redesigned letterhead and business cards with the updated brand identity.


- Creation of a one-pager, pitch deck, investor deck, and website layout that resonate with the new brand identity.



Final deliverables:


- All design files for the new brand identity elements.


- A presentation explaining the design process and the rationale behind the chosen elements.


How will you support learners in completing the project?

I will be personally available for the students to train them periodically and guide them through the process. The following are the tools we will use:


  • Weekly calls
  • Daily emails
  • WhatsApp
  • Google Drive
  • Trello
  • Access to documents and knowledge


About the company

The world’s future is already here but is yet hard to see. Join us and discover innovations, technologies, and everything you need to know to choose which future belongs to you.