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Integrative Health Center of Maine
Cumberland, Maine, United States
Sean Mccloy
Sean Mccloy He / Him
Medical Dir.
2
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Advertising Digital marketing Lead generation Search engine optimization Social media marketing
Skills
hyperbaric medicine target audience social media integrative medicine low level laser therapy marketing social media marketing neurology
Project scope
What is the main goal for this project?

The main goal for the project is to increase new patient/customer encounters by creating a social media marketing campaign to promote natural and integrative intravenous therapies, chelation therapy for cardiovascular disease, chelation therapy for heavy metal toxicity, hyperbaric oxygen therapy, low level laser therapy, and far infrared sauna services offered by Integrative Health Center of Maine. The target audiences include patients seeking general health optimization, healthy aging, immune support, cancer support, cardiovascular disease, athletic performance, concussion recovery, tick-borne disease, and neurological diseases.


This will involve several different steps for the students, including:


- Researching and understanding the different therapies and services offered by Integrative Health Center of Maine.


- Developing a comprehensive social media marketing strategy to effectively promote the various therapies and services to the target audiences.


- Creating engaging and informative content for social media platforms such as Facebook, Instagram, and Twitter.


- Implementing the marketing campaign and monitoring its performance through analytics and feedback.


- Collaborating with the team at Integrative Health Center of Maine to ensure the campaign aligns with their brand and goals.


What tasks will learners need to complete to achieve the project goal?


By the end of the project, students should complete the following list of activities:


- A detailed social media marketing strategy tailored to the target audiences and the specific therapies and services offered.


- Engaging and informative content for social media platforms, including posts, images, and videos.


- Implementation of the marketing campaign across different social media platforms.


- Regular monitoring and analysis of the campaign's performance, with recommendations for optimization.



Final deliverables:


- A comprehensive report outlining the social media marketing strategy and its implementation.


- A portfolio of the created content for the campaign.


- An analysis of the campaign's performance and recommendations for future marketing efforts.


How will you support learners in completing the project?

Access to direct communications with Medical Director and IV Nurse regarding available therapeutic modalities, target audiences, and anything else you need to be successful with the project!

About the company

Welcome to Integrative Health Center of Maine
Integrative Health Center of Maine offers Whole Health for the Whole Family. IHCM is a diverse group of practitioners who share a common vision: To help our patients achieve a state of true wellness and health using conventional and natural treatments. We practice true integrative medicine, combining our various healing modalities to help people of all ages find their path to wellness.

Education is of utmost importance, and patients are encouraged to play an active role in achieving and maintaining optimal health.

At Integrative Health Center of Maine we truly enjoy getting to know you and your family — come see how healthy YOU can be!