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Data analysis Market research Competitive analysisSkills
collaborative software value propositions comparative analysis selling techniques market shareThe main goal for the project is to build a competitive landscape for MüCruu and provide an analysis of the competitors in the music collaboration platform industry. This will involve several different steps for the learners, including:
- Researching and identifying key competitors in the music collaboration platform industry.
- Analyzing the strengths, weaknesses, opportunities, and threats (SWOT analysis) of each identified competitor.
- Gathering data on market share, customer base, and geographical presence of the competitors.
- Identifying the unique selling propositions and value propositions of the competitors.
- Comparing MüCruu's offerings with those of the competitors.
- Providing recommendations based on the analysis to improve MüCruu's competitive position.
By the end of the project, learners should complete the following tasks:
- A comprehensive list of key competitors in the music collaboration platform industry.
- SWOT analysis for each identified competitor.
- Data on market share, customer base, and geographical presence of the competitors.
- Analysis of the unique selling propositions and value propositions of the competitors.
- A comparative analysis of MüCruu's offerings with those of the competitors.
- Recommendations for MüCruu to improve its competitive position based on the analysis.
Final deliverables:
- A detailed report presenting the competitive landscape analysis and recommendations.
- Visual representations such as charts and graphs to support the analysis.
- A presentation summarizing the key findings and recommendations.
We will support learners by providing access to staff guidance, necessary tools and technology, relevant data, and mentorship throughout the project.
About the company
MüCruu offers a platform for creative collaboration in music hotspots around the world. We partner with established leaders, emerging artists, and experienced professionals to provide quality resources and programs. With our global community, we create opportunities for professional and geographic expansion, fostering knowledge, networking, and business growth.