Trust Your Heart is seeking to enhance its brand presence and engagement through effective social media marketing and public relations strategies. The project aims to develop a comprehensive social media marketing plan that aligns with the company's brand values and objectives. Learners will analyze current social media trends and platforms to identify opportunities for brand development and audience engagement. The project will involve creating posts for social media campaigns, as well as drafting PR pitches to effectively communicate the brand's message to a wider audience. By applying classroom knowledge in marketing and communications, learners will gain practical experience in developing and executing marketing strategies that resonate with target audiences.

The deliverables for this project include a detailed social media marketing plan outlining campaign strategies, target audience analysis, and platform-specific content ideas. Additionally, learners will reach out to show bookers and draft at least eight PR pitches aimed at increasing brand visibility.

These deliverables will demonstrate the learners' ability to apply marketing principles to real-world scenarios.