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KIS
KIS
Montreal, Quebec, Canada
Sarah Prévot
CEO
Preferred learners
  • Quebec, Canada
  • Academic experience
Categories
Business strategy Lead generation Sales strategy Software development
Skills
sales strategy key performance indicators (kpis) target audience go-to-market strategy lead generation market research
Project scope
What is the main goal for this project?

The main goal for the project is to develop a comprehensive go-to-market and sales strategy for the startup KIS, including lead generation, result analysis, and KPI monitoring. This will involve several different steps for the team, including:


- Conducting market research to identify target audience and potential leads.


- Developing a go-to-market strategy to effectively reach the target audience.


- Creating a sales strategy to convert leads into customers.


- Implementing KPIs to measure the performance of the go-to-market and sales strategies.


- Analyzing the results of the strategies and making necessary adjustments for improvement.


What tasks will learners need to complete to achieve the project goal?


By the end of the project, the team should complete the following tasks:


- Comprehensive market research report identifying target audience and potential leads.


- Go-to-market strategy outlining the approach to reach the target audience.


- Sales strategy detailing the process of converting leads into customers.


- Implementation plan for KPIs to monitor the performance of the strategies.


- Analysis report of the results and recommendations for improvement.


Final deliverables should include:


- Detailed documentation of the go-to-market and sales strategies.


- Presentation summarizing the strategies, results, and recommendations for the KIS startup.

How will you support learners in completing the project?
  • Staff time : we are 4 employees and we can come to the class to explain our startup, testify about entrepreneurship
  • Free access to KIS during the project to do tests
  • Access to our company's sales datas : several KPIs and the results of the marketing and sales actions we've already made
Supported causes
Industry, innovation and infrastructure
About the company

KIS enables non-developers to efficiently create and manage custom back-offices, without any technical skills.