Preferred learners
- Anywhere
- Academic experience or paid work
Categories
Skills
Project scope
- What is the main goal for this project?
-
Project Overview:
We are developing a Software as a Service (SaaS) platform designed to revolutionize how real estate agents create marketing materials for their properties. By inputting minimal information, such as property address, and uploading images, our users can instantly generate a suite of marketing assets for both digital and print use. This tool aims to streamline the marketing process, making it more efficient and effective for real estate professionals.
Objective:
The primary objective is to establish a strong brand identity and logo that reflects our innovative and technology-driven approach to real estate marketing. The brand and logo should convey innovation, efficiency, professionalism, and a strong technological foundation.
Target Audience:
Our target audience consists of real estate agents and agencies looking for efficient ways to create engaging marketing materials for their listings. They value simplicity, efficiency, and the ability to quickly produce professional-quality assets.
Brand Guidelines:
Visual Style: As we are in the initial stages of brand development, we seek a fresh, modern visual style that appeals to professional real estate agents. The design should convey innovation, efficiency, professionalism, and a sense of technology.
Tone: The brand tone should be professional yet approachable, highlighting the ease of use and the innovative aspects of the service, underpinned by advanced technology.
Project Specifics:
Type of Design Needed: Design a brand identity, including a logo, color palette, typography guidelines, and additional visual elements that can be used across both digital and print materials. The brand identity should embody a modern, technology-driven vibe, in addition to being professional and efficient.
Key Messages: Highlight the simplicity, efficiency, professional quality, and technological innovation of the marketing materials generated by our platform.
Creative Direction:
Inspiration: Look to successful tech brands and SaaS platforms for inspiration, focusing on those that have achieved a balance between a professional appearance and a cutting-edge technological image. The design should inspire confidence in our users, assuring them of the high quality and innovative foundation of their marketing materials.
Do's and Don'ts:
Do focus on clean, minimalistic designs that reflect a high-tech vibe.
Don't use overly complex or intricate designs that could detract from the platform's message of simplicity and efficiency.
- What tasks will learners need to complete to achieve the project goal?
-
Design full brand build out for Saas Platform and a set of real estate marketing assets to be used within the platform.
- What is the main goal for this project?
-
Project Overview:
We are developing a Software as a Service (SaaS) platform designed to revolutionize how real estate agents create marketing materials for their properties. By inputting minimal information, such as property address, and uploading images, our users can instantly generate a suite of marketing assets for both digital and print use. This tool aims to streamline the marketing process, making it more efficient and effective for real estate professionals.
Objective:
The primary objective is to establish a strong brand identity and logo that reflects our innovative and technology-driven approach to real estate marketing. The brand and logo should convey innovation, efficiency, professionalism, and a strong technological foundation.
Target Audience:
Our target audience consists of real estate agents and agencies looking for efficient ways to create engaging marketing materials for their listings. They value simplicity, efficiency, and the ability to quickly produce professional-quality assets.
Brand Guidelines:
Visual Style: As we are in the initial stages of brand development, we seek a fresh, modern visual style that appeals to professional real estate agents. The design should convey innovation, efficiency, professionalism, and a sense of technology.
Tone: The brand tone should be professional yet approachable, highlighting the ease of use and the innovative aspects of the service, underpinned by advanced technology.
Project Specifics:
Type of Design Needed: Design a brand identity, including a logo, color palette, typography guidelines, and additional visual elements that can be used across both digital and print materials. The brand identity should embody a modern, technology-driven vibe, in addition to being professional and efficient.
Key Messages: Highlight the simplicity, efficiency, professional quality, and technological innovation of the marketing materials generated by our platform.
Creative Direction:
Inspiration: Look to successful tech brands and SaaS platforms for inspiration, focusing on those that have achieved a balance between a professional appearance and a cutting-edge technological image. The design should inspire confidence in our users, assuring them of the high quality and innovative foundation of their marketing materials.
Do's and Don'ts:
Do focus on clean, minimalistic designs that reflect a high-tech vibe.
Don't use overly complex or intricate designs that could detract from the platform's message of simplicity and efficiency.
- What tasks will learners need to complete to achieve the project goal?
-
Design full brand build out for Saas Platform and a set of real estate marketing assets to be used within the platform.
- How will you support learners in completing the project?
-
You will have access to a team of marketers and developers who are working to create a product in an industry we are experts in.
About the company
- https://www.apartinc.ca
- 2 - 10 employees
- Hospitality, Marketing & advertising, Media & production
Apart Inc. is a Toronto based boutique creative marketing firm that creates meaningful content and innovative marketing solutions.
Established in 2015, the founders of Apart recognized the importance of quality content in building the relationship between brand and consumer. With a team of experienced content creators and marketing specialists, Apart set out to help brands navigate the digital space and bring an aesthetic eye to the art of business.