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Trail Aerospace
Langley, British Columbia, Canada
AM
Founder
Preferred learners
  • Canada
  • Academic experience
Categories
Graphic design Branding & style guides Market research
Skills
logo design
Project scope
What is the main goal for this project?

We are a pre-seed stage technology company, and we need a design system and a logo that we will use in our bandings, that would represent our values, voice, and services. We also want to ensure that we have specific rules and tools to apply this new brand component in a professional and design-friendly manner.

We believe this project will require:

  • Defining our brand voice and values to translate into logo designs.
  • Developing several logo variations for us to choose from.
  • Developing a Design System.
  • Researching our competitors to determine a unique, but correlated design.

We want to have a new logo that is a positive portrayal of our organization, which can be used consistently across a variety of media.

What tasks will learners need to complete to achieve the project goal?

Student will conduct a review on competitors and logo design practices.

The final deliverables should take the form of:

  • A final report on the choice of logo
  • Usage Guideline and explanation on the Design System
  • Design System and Logo files
  • Social media toolkit including a resized versions of the logo for profile and cover photos for social media usage

How will you support learners in completing the project?

Students will connect directly with the employer for mentorship and supervision throughout the project.

Employer will give information about company business are and competitors.

About the company

We are a Pre-Seed stage company working on autonomous drone systems for precision agriculture applications.