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The Trend Apparel
Vancouver, British Columbia, Canada
IE
Brand Manager
(11)
3
Preferred learners
  • British Columbia, Canada
  • Academic experience
Categories
Marketing Videography Digital marketing Social media marketing
Skills
content creation social media canva (software) marketing materials marketing pinterest ads instagram advertising newsletters social media content team oriented
Project scope
What is the main goal for this project?

We would like students to help us with creating content, and marketing materials to promote our products digitally. Understanding and be aligned with our brand values, interests and team goals while working in numerous social media platforms and in a team oriented environment.


At the end of the project students will deliver a complete digital marketing content calendar of two months of social media content in which includes platforms like Tiktok and Instagram. The curated content will include, descriptions, video/photo and hashtags, compelled with a marketing vision, goal and objectives.



What tasks will learners need to complete to achieve the project goal?

To accomplish this, we expect the student(s) will:

  • Develop on hand tasks like creating videos for reels, stories and posts promoting our products for our social media platforms.
  • Create and post Instagram Ads, Pinterest Ads, and Facebook Ads.
  • Create newsletter campaigns promoting our products and events.
  • Develop new marketing ideas to promote our products digitally diligently.
  • Using tools like Photoshop and Illustrator are an asset but not necessary to complete the project.
  • Use tools like Later, Canva and Mailchimp will be required.
How will you support learners in completing the project?

Students will work closely with the Brand Manager who will be actively supervising and being available for questions. This will also include weekly progress meetings where we will evaluate the students work, success and outcomes.

Supported causes
Climate action
About the company

Welcome Trendsetters!

The Trend, established in 2017 is a Canadian premiere clothing brand based in Vancouver, and manufactured with Fair Trade practices. Using innovative fabrics that are ethically sourced valuing sustainability and contributing positive influence to the global fashion industry. Designed to compliment the confident, admirable, outgoing, and hard-working woman in all of us.