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Motley Woollens
Okotoks, Alberta, Canada
RP
Robyn Phelan She / Her
Marketing Director
Preferred learners
  • Anywhere
  • Academic experience
Categories
Writing Search engine optimization Creative writing Media
Skills
target market blog posts keyword research
Project scope
What is the main goal for this project?

Our company manufactures and sells Merino wool socks. We want to create a blog to strengthen our marketing.

We would like to collaborate with students to create blog posts that drive more traffic to our website.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our goals, target market, and products.
  • Recommending topics for our blog posts.
  • Drafting blog posts relevant to our business.
  • Revising blog posts based on feedback.
  • SEO keyword research and using those keywords in blogposts
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Familiarity with our goals, target market, and products
  • Recommendation of blog post topics
  • Drafts for relevant blog posts
  • Revisions of blog posts
  • Researched keywords and have used in blogposts


Final deliverables should include

  • Blog posts.
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our goals, target market, products & manufacturing procedures
  • Input on choices, problems or anything else the students might encounter.
About the company

Motley Woollens is a family-operated sock mill located in Okotoks, Alberta. We take pride in crafting Merino wool socks entirely in-house, from Canadian-sourced raw materials to the finished product.