Preferred learners
- Ontario, Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our company has had the same design assets for several years, and although we have enjoyed this branding, we are looking to revamp and update our brand book.
This may involve:
- Creating a new branding guide that is new, but still aligned with our existing branding including fonts, colors, logo usage and imagery to be used.
- Meeting with the project manager to evaluate the choices made for the branding book to ensure it is aligned with company branding goals, and making any necessary revisions.
- Designing and presenting thumbnails for design assets (banner ad, illustration, infographic, etc) based on the branding guide to be included in a proposal and presented to the project manager.
- Executing the full designs for each branding asset using Canva, based on the approved thumbnails.
- Creating multiple thumbnails with different color schemes based on the colors in the branding guide.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Created a new branding guide to dictate company usage of font, color, and imagery.
- Met with the project manager to discuss the branding guide, and completed any changes required.
- Presented a proposal of brand asset design thumbnails to the project manager to be approved for final designs.
- Created the final designs for each brand assets using Canva.
Bonus steps would include:
- Including multiple thumbnails with different color schemes based on the colors in the branding guide.
Final deliverables should include
- A new branding book for our company with information about how our brand should be communicated in terms of fonts, colors, logo usage, and images.
- A set of graphic design assets based on the branding book and design proposal.
- What is the main goal for this project?
-
Our company has had the same design assets for several years, and although we have enjoyed this branding, we are looking to revamp and update our brand book.
This may involve:
- Creating a new branding guide that is new, but still aligned with our existing branding including fonts, colors, logo usage and imagery to be used.
- Meeting with the project manager to evaluate the choices made for the branding book to ensure it is aligned with company branding goals, and making any necessary revisions.
- Designing and presenting thumbnails for design assets (banner ad, illustration, infographic, etc) based on the branding guide to be included in a proposal and presented to the project manager.
- Executing the full designs for each branding asset using Canva, based on the approved thumbnails.
- Creating multiple thumbnails with different color schemes based on the colors in the branding guide.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Created a new branding guide to dictate company usage of font, color, and imagery.
- Met with the project manager to discuss the branding guide, and completed any changes required.
- Presented a proposal of brand asset design thumbnails to the project manager to be approved for final designs.
- Created the final designs for each brand assets using Canva.
Bonus steps would include:
- Including multiple thumbnails with different color schemes based on the colors in the branding guide.
Final deliverables should include
- A new branding book for our company with information about how our brand should be communicated in terms of fonts, colors, logo usage, and images.
- A set of graphic design assets based on the branding book and design proposal.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Are there any themes or colors that should be introduced?
- What images, quotes, or taglines should be included in each design asset?
- Input on choices, problems or anything else the students might encounter.
About the company
- https://www.iqwebsolutions.com/
- 2 - 10 employees
- Marketing & advertising, Publishing & printing, Technology
At iQWeb Solutions Inc., we harness the power of Neuromarketing to offer innovative digital media solutions and neuroscience informed business consultation, ensuring you achieve unparalleled ROI.
Our experienced team dives deep into understanding your business aspirations, crafting neuroscience based strategies that encompass services like website design and development, SEO, social media, Ads on various platforms, content writing, and more.
Leveraging analytics and Neuroscience insights, we make data-driven decisions and continually assess the impact of our campaigns, guaranteeing maximum value for your investment.
Connect with us today, and let our Neuromarketing expertise elevate your business to the new heights.