Preferred learners
- Canada
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
The main goal for the project is to create a comprehensive digital marketing strategy for Attuned Families, a child and family therapy practice. The strategy should focus on increasing brand awareness, reaching potential clients, and establishing the company as a trusted resource for child and family therapy and consultation services.
This will involve several different steps for the students, including:
- Conducting market research to understand the target audience and their online behavior.
- Developing a content marketing plan to provide valuable resources and information related to child and family therapy.
- Creating a social media strategy to engage with the community and share relevant content.
- Implementing search engine optimization (SEO) techniques to improve the company's online visibility.
- Designing and launching online advertising campaigns to reach potential clients.
- Analyzing and monitoring the performance of the digital marketing efforts to make data-driven decisions for optimization.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- A comprehensive market research report outlining the target audience and their online behavior.
- A content marketing plan including topics, formats, and distribution channels.
- A social media strategy with content calendar and engagement tactics.
- An SEO plan with keyword research and on-page optimization recommendations.
- Online advertising campaigns with ad creatives and targeting parameters.
- Performance analysis report with key metrics and insights for optimization.
Final deliverables:
- A detailed digital marketing strategy document encompassing all the above deliverables.
- A presentation explaining the strategy and its implementation plan.
- What is the main goal for this project?
-
The main goal for the project is to create a comprehensive digital marketing strategy for Attuned Families, a child and family therapy practice. The strategy should focus on increasing brand awareness, reaching potential clients, and establishing the company as a trusted resource for child and family therapy and consultation services.
This will involve several different steps for the students, including:
- Conducting market research to understand the target audience and their online behavior.
- Developing a content marketing plan to provide valuable resources and information related to child and family therapy.
- Creating a social media strategy to engage with the community and share relevant content.
- Implementing search engine optimization (SEO) techniques to improve the company's online visibility.
- Designing and launching online advertising campaigns to reach potential clients.
- Analyzing and monitoring the performance of the digital marketing efforts to make data-driven decisions for optimization.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- A comprehensive market research report outlining the target audience and their online behavior.
- A content marketing plan including topics, formats, and distribution channels.
- A social media strategy with content calendar and engagement tactics.
- An SEO plan with keyword research and on-page optimization recommendations.
- Online advertising campaigns with ad creatives and targeting parameters.
- Performance analysis report with key metrics and insights for optimization.
Final deliverables:
- A detailed digital marketing strategy document encompassing all the above deliverables.
- A presentation explaining the strategy and its implementation plan.
- How will you support learners in completing the project?
-
We will collaborate with the team for optimal project outcomes through meetings, and providing information requested.
Our Community Outreach Coordinator and Director will both participate in the project as needed.
- What skills or technologies will help learners to complete the project?
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- Digital marketing concepts including market research, content marketing, social media strategy, SEO, and online advertising.
- Analytical skills for performance analysis and optimization.
- Creative skills for content creation and ad design.
- Familiarity with digital marketing tools and platforms such as Google Analytics, social media management tools, and advertising platforms.
Nice to haves for students include
- Experience with digital marketing campaigns and strategies.
- Knowledge of child and family therapy industry trends.
Supported causes
About the company
- https://www.attunedfamilies.com
- 11 - 50 employees
- Individual & family services
Attuned Families provides psychotherapy to children and their families and consultation to schools. We use a relational, attachment-focused, nervous system and trauma informed approach that is individualized to each child and family.