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mid east canadian pharmaceutical inc
Markham, Ontario, Canada
kamiar tehrani
Employer
(12)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Computer science & IT UI design UX design Branding & style guides
Skills
software design user experience (ux) user interface testing medical devices design tool user interface prototyping user experience (ux) design user interface (ui) design usability testing figma (design software)
Project scope
What is the main goal for this project?

Our company is dedicated to providing top-quality medical devices to our customers. As part of our commitment to excellence, we are considering redesigning our website to improve the user experience. We are seeking innovative and creative ideas for the UI and UX design that will enhance the usability of our website.


To achieve this, we will conduct thorough research on our existing web application and identify key areas that require improvement. We will provide all the necessary resources to help our team understand our product and its features.


Our team will learn and use various software design tools, including the latest and greatest tool, Figma. We will create a screen-by-screen UX/UI prototype of a web application that is compatible with all major browsers and mobile devices.


  • To ensure the effectiveness of our redesign, we will conduct UX/UI testing with real potential users. This may involve paper prototypes or other software tools to support the testing process. Our goal is to create a website that is user-friendly, informative, and easy to navigate, providing our customers with the best possible experience.
What tasks will learners need to complete to achieve the project goal?

Our company is focused on increasing conversion rates and we believe that a redesign of our product's prototype is the key to achieving this goal. We are looking for a team that can help us with this project.


The team will be required to:

  1. Familiarize themselves with our existing product and understand its features and functionalities.
  2. Choose a design tool of their preference and learn how to use it. We strongly recommend Figma as it is the latest and most advanced tool available.
  3. Design and build all the necessary screens for a redesigned prototype of our product using the chosen design tool.
  4. Present the final design screens to us, explaining the choices they made, the problems they encountered, and the next steps they recommend.

  5. Bonus steps that would be appreciated include:
  6. Conducting user testing on the prototypes to ensure ease of use and collect user feedback.

  7. The final deliverables should include:
  8. The design screens and all assets in a shareable format.
  9. A presentation of the final designs, as stated above.

  10. Our ultimate goal is to increase conversion rates and provide our customers with an improved user experience. We believe that a well-designed prototype is the first step towards achieving this goal.

How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Current product understanding
  • Industry standard design tools and applications
  • Any sort of branding or styling advice
  • Input on choices, problems or anything else the students might encounter
About the company

Medical device and pharmaceutical company since 2017, our business is primarily B2B