Riipen

items_header

Open projects

Projects available to all portals

Digital Marketing For a new Product Launch

Open

Smart ERP Soft Inc

Mississauga, Ontario, Canada

Kiri Varatharajan

Director

Preferred learners

Anywhere
Academic experience

Skills

target market digital marketing generative artificial intelligence product marketing marketing strategies marketing search engine optimization social media new product development brochures

Project scope

What is the main goal for this project?: Our company specializes in ERP Data management products. We have developed a set of marketing strategies, but it has been challenging to implement them.
We would like to collaborate with students to review and post content promoting our company.
This will involve several different steps for the students, including:
Familiarizing themselves with our target market, products and services.
Reviewing marketing content in the form of posts, emails, brochures, etc.
Deploying content according to our social media calendar to increase website traffic.
Overseeing our channels and keeping them up-to-date.
Use of Gen AI for improving the marketing materials
Bonus steps in the process would also include:
Use of Generative AI in devising a plan
Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
What tasks will learners need to complete to achieve the project goal?: By the end of the project, students should demonstrate:
Familiarity with our target market, products and services
Deployment of marketing content
Updates to our channels
Gen AI use cases a product/marketing launch
Bonus steps would include:
Recommending SEO strategies in the world of Gen AI
Final deliverables should include
Marketing materials.
What is the main goal for this project?: Our company specializes in ERP Data management products. We have developed a set of marketing strategies, but it has been challenging to implement them.
We would like to collaborate with students to review and post content promoting our company.
This will involve several different steps for the students, including:
Familiarizing themselves with our target market, products and services.
Reviewing marketing content in the form of posts, emails, brochures, etc.
Deploying content according to our social media calendar to increase website traffic.
Overseeing our channels and keeping them up-to-date.
Use of Gen AI for improving the marketing materials
Bonus steps in the process would also include:
Use of Generative AI in devising a plan
Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
What tasks will learners need to complete to achieve the project goal?: By the end of the project, students should demonstrate:
Familiarity with our target market, products and services
Deployment of marketing content
Updates to our channels
Gen AI use cases a product/marketing launch
Bonus steps would include:
Recommending SEO strategies in the world of Gen AI
Final deliverables should include
Marketing materials.
How will you support learners in completing the project?: Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
Our products and services
Our marketing strategies
Input on choices, problems or anything else the students might encounter.

Supported causes

Industry, innovation and infrastructure

About the company

https://smarterpsoft.com
2 - 10 employees
It & computing

We are helping customers with data handling challenges and transforming the legacy systems through new user experience along with meeting the compliance requirements with their ERP products.