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HopStair
London, England, United Kingdom
NP
Founder
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Healthcare Communications Advertising Social media marketing
Skills
social media target audience social media content creation storyboarding video production user feedback script writing brainstorming editing
Project scope
What is the main goal for this project?

The main goal for the project is to create highly engaging and creative video content focused on the topic of confidence for the HopStair app. The content should be sticky, meaning it should be compelling and memorable to keep users engaged and coming back for more. The project will involve the following tasks:


- Researching and understanding the target audience of the HopStair app.


- Brainstorming and developing creative concepts for video content related to building confidence.


- Scriptwriting and storyboarding for the video content.


- Video production and editing to bring the creative concepts to life.


- Collaborating with the HopStair team to ensure the content aligns with the app's mission and values.


- Testing the video content with users and making improvements based on feedback.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, the team should complete the following tasks:


- A series of highly creative and engaging video content focused on building confidence.


- Scriptwriting and storyboards for the developed video content.


- Edited and finalized video content ready for distribution on social media platforms.


- User feedback and improvements report based on testing the video content.



Final deliverables:


- All source materials including scripts, storyboards, and raw video footage.


- A report detailing the creative process, user feedback, and improvements made.


How will you support learners in completing the project?
  • Robust Onboarding
  • Connection with experts and team members
  • Weekly check ins
  • Goal setting and check ins
  • Frequent feedback & brainstorming
  • Strengths based assignments
  • Versatile work and projects
  • Flexible work times


About the company

HopStair is a confidence building mobile app that offers daily personalised content, peer to peer community and 1:1 coaching. We help people build inner foundational confidence which is fundamental to achieve your goals, be successful, happy and fulfilled. We believe self-confidence is your superpower. You can be highly skilled, passionate, driven, but with insufficient self-confidence it will take you longer and it will be harder or impossible to achieve your goals and achieve happiness and fulfilment. Luckily, building self-confidence is entirely within your reach – and we will help you build it, effectively and sustainably.
The app has been developed with leading academic centres for behavioural science and psychology, leading coaches, and in close collaboration with users of our app.