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Mellow Premium Inc
Mississauga, Ontario, Canada
AG
Director
Preferred learners
  • Anywhere
  • Academic experience
Categories
Business strategy Communications Operations Customer segmentation Public relations
Project scope
What is the main goal for this project?

The main goal for the project is to increase brand awareness and establish brand ambassadorship for Mellow Premium Inc. This will involve promoting and marketing the company's natural and nutritious dog dental treats to pet owners, with a focus on preventing dental disease in dogs.

What tasks will learners need to complete to achieve the project goal?


- Develop a marketing strategy to increase brand awareness and promote Mellow Premium Inc's products.


- Create promotional materials such as social media posts, blog articles, and email newsletters to reach pet owners.


- Identify and engage potential brand ambassadors to endorse and represent the company's products.


- Collaborate with influencers and pet care professionals to promote the benefits of Mellow Premium Inc's dog dental treats.


- Monitor and analyze the effectiveness of the marketing efforts and adjust strategies as needed.

How will you support learners in completing the project?
  • Interpersonal Skills, Communication, and Customer Service
  • Brand Awareness and Brand Ambassadorship
  • Experience in promoting and marketing products
  • Excellent verbal and written communication skills
  • Ability to work independently and remotely
  • Prior experience in the pet care industry is a plus


What skills or technologies will help learners to complete the project?


Skills needed to successfully complete the project:


- Experience in promoting and marketing products


- Excellent verbal and written communication skills


- Ability to work independently and remotely


- Prior experience in the pet care industry is a plus

About the company

Dental disease has become one of the most common health
conditions in dogs, affecting around 80% of them. It usually
starts with bad breath and, before you know it, your dog's
fall off, and your dog is in pain.
After realising the seriousness of this condition and the lack
of healthy dental chewables for dogs, our founder, Ajay
Gaikwad, founded Mellow Premium.
gums are inflamed, their teeth begin to crack, loosen, and
Our company strives to create high-quality natural products
that help prevent dental disease or, at least, slow down its
progress. Our mission is to offer natural and nutritious dog
dental treats at an affordable price because every dog
deserves quality and healthy food.