Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main objective of the project is to create a marketing plan for Blueguardian's Mental Health app. This will involve several different steps for the students, including:
- Researching the mental health market and the current competitive landscape.
- Developing a comprehensive marketing plan that outlines the target audience, marketing channels, and strategies for reaching them.
- Creating a budget for the marketing plan and outlining the expected ROI.
- Developing roles for interns to fill each part of the marketing plan and how to execute it.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of the mental health market and competitive landscape.
- Comprehensive marketing plan that outlines the target audience, marketing channels, and strategies for reaching them.
- Budget for the marketing plan and outlining the expected ROI.
- Developed roles for interns to fill each part of the marketing plan and how to execute it.
Final deliverables should include:
- A comprehensive marketing plan document.
- A budget for the marketing plan.
- A detailed list of roles and responsibilities for interns.
- What is the main goal for this project?
-
The main objective of the project is to create a marketing plan for Blueguardian's Mental Health app. This will involve several different steps for the students, including:
- Researching the mental health market and the current competitive landscape.
- Developing a comprehensive marketing plan that outlines the target audience, marketing channels, and strategies for reaching them.
- Creating a budget for the marketing plan and outlining the expected ROI.
- Developing roles for interns to fill each part of the marketing plan and how to execute it.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of the mental health market and competitive landscape.
- Comprehensive marketing plan that outlines the target audience, marketing channels, and strategies for reaching them.
- Budget for the marketing plan and outlining the expected ROI.
- Developed roles for interns to fill each part of the marketing plan and how to execute it.
Final deliverables should include:
- A comprehensive marketing plan document.
- A budget for the marketing plan.
- A detailed list of roles and responsibilities for interns.
- How will you support learners in completing the project?
-
Blue Guardian plans to help learners by giving them hands-on experience as well as autonomy to try new ideas in executing the marketing plan.
Supported causes
About the company
- https://www.blueguardian.ca
- 2 - 10 employees
- Hospital, health, wellness & medical
AI-powered early detection youth mental health.