Preferred learners
- Anywhere
- Academic experience or paid work
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal for the project is to create a digital marketing campaign targeting Spanish-speaking families in the market to rent a banquet hall for baptisms and quinceaneras. Additionally, the project aims to create a new landing page to advertise the banquet hall at the Lithuanian World Center and convert Google clicks to contact form submissions.
This will involve several different steps for the students, including:
- Researching the preferences and behaviors of Spanish-speaking families in the market for banquet hall rentals.
- Developing a digital marketing campaign using Google Grants to target the identified audience.
- Creating a new landing page with compelling content and design to attract potential customers.
- Implementing strategies to optimize the landing page for conversion of Google clicks to contact form submissions.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- A well-researched digital marketing campaign targeting Spanish-speaking families for banquet hall rentals.
- A new landing page designed to attract and convert potential customers.
- Strategies to optimize the landing page for improved conversion rates.
Final deliverables should include:
- A comprehensive report outlining the research, strategies, and implementation of the digital marketing campaign and landing page.
- The developed digital marketing materials and landing page.
- What is the main goal for this project?
-
The main goal for the project is to create a digital marketing campaign targeting Spanish-speaking families in the market to rent a banquet hall for baptisms and quinceaneras. Additionally, the project aims to create a new landing page to advertise the banquet hall at the Lithuanian World Center and convert Google clicks to contact form submissions.
This will involve several different steps for the students, including:
- Researching the preferences and behaviors of Spanish-speaking families in the market for banquet hall rentals.
- Developing a digital marketing campaign using Google Grants to target the identified audience.
- Creating a new landing page with compelling content and design to attract potential customers.
- Implementing strategies to optimize the landing page for conversion of Google clicks to contact form submissions.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- A well-researched digital marketing campaign targeting Spanish-speaking families for banquet hall rentals.
- A new landing page designed to attract and convert potential customers.
- Strategies to optimize the landing page for improved conversion rates.
Final deliverables should include:
- A comprehensive report outlining the research, strategies, and implementation of the digital marketing campaign and landing page.
- The developed digital marketing materials and landing page.
- How will you support learners in completing the project?
-
The learner will be supported by Šarūnas Daugirdas, Fundraising & Marketing Associate at the Lithuanian World Center. The learner will have access to the digital marketing tools needed for completion of this project.
Supported causes
About the company
- https://www.lcenter.org
- 11 - 50 employees
- Non-profit, philanthropic & civil society
The Lithuanian World Center (LWC) is located at 14911 127th Street in Lemont, IL, USA. It was established in 1987 as a non-profit organization that serves the social, cultural, spiritual, and educational needs of people of Lithuanian descent in the Chicago Metropolitan Area and throughout the world. The LWC’s mission is to promote and preserve Lithuanian culture and heritage. The Center is a resource for the community and visitors to learn about and appreciate Lithuanian culture.