Project scope
Categories
Branding & style guides Digital marketing Social media marketingSkills
student engagement target audience canva (software) social media content creation content strategy tiktok social media content social media templatesEmma Advisor is preparing for an early-stage launch and wants to build excitement among college students across North America.
We’re looking for creative support to design original, platform-tailored social media content that clearly communicates our mission, educates users about our unique offerings, and drives sign-ups.
Students will craft engaging content for Instagram, TikTok, Reddit, Facebook— helping us establish credibility and create an authentic, vibrant online presence from scratch. This project offers hands-on experience in digital content creation, brand storytelling, and community building for a fast-growing edtech startup.
- Review Emma Advisor’s mission, website, and target audience to develop a content strategy.
- Create a series of social media posts (e.g., carousels, reels, stories) tailored to Gen Z.
- Design templates using Canva or similar tools for future reuse.
- Recommend an ideal posting frequency, voice, and platform-specific guidelines.
- Deliver a content library of 15–20 posts, including captions and hashtags, plus a creative rationale.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Emma Advisor is developing an AI-powered app to help every undergraduate student in the U.S.—no matter their background—land a job they love after graduation with hyper-personalized career guidance, mentorship, and resources.