Virtual Wellness Voyage aims to enhance its marketing efforts by leveraging both digital and in-person strategies. The primary objective is to increase brand visibility and client engagement through effective SEO practices and strategic partnerships with allied healthcare professionals. This project will involve researching and implementing SEO techniques to improve the company's online presence, as well as developing a plan for in-person outreach to build a robust referral network. The project will provide learners with the opportunity to apply their knowledge of digital marketing and networking strategies, focusing on creating a cohesive marketing plan that aligns with the company's goals. By integrating these approaches, the project seeks to establish a sustainable marketing framework that can be adapted and scaled over time.

The deliverables for this project include a comprehensive SEO strategy document, detailing keyword research, content optimization, and link-building tactics. Additionally, a strategic plan for in-person outreach will be developed, outlining steps for engaging with allied healthcare professionals and building referral partnerships. The final deliverable will be the completion of in-person and digital marketing strategies for Virtual Wellness Voyage.