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Open projects

Projects available to all portals

Preferred learners
  • Anywhere
  • Academic experience
Categories
Design & creative Advertising Digital marketing Lead generation Marketing strategy Social media marketing
Skills
marketing strategies target audience sales process marketing materials marketing lead generation social media marketing creativity advertisement
Project scope
What is the main goal for this project?

This is an opportunity to use your creativity in helping to market and develop advertising for an interesting intangible - an intuition and insight process that can provide many benefits to users. Currently there is some marketing content on the web page but it is very incomplete.


Define an overview Marketing Strategy and key client audiences and platforms - high level


Design and craft marketing materials including a Marketing & Sales Funnel, short videos and aads that appeal to targeted clients



What tasks will learners need to complete to achieve the project goal?

Review the web page and content for the product to gain an understanding of how the product works and what it does.


Define target audiences and segments and how to reach them.


Creatively brainstorm about the product, it's benefits, and the best way to showcase and promote it. Think about the client journey and ways to engage them in designing lead generation. Use engaging story-telling.


Identify what the client wants and kind of positioning that would attract them. Define 2-3 desired "changes of state" that would appeal to each client.


Identify potential competitors and look at how they successfully advertise their programs. Eg. MindValley on Meta/Facebook and Instagram


Develop a social media marketing and marketing strategy highlighting the best platforms to advertise and test advertising on.


Develop specialized web funnel visuals and content for 3-4 key audience segments. Identify aspects of the funnel to test using A/B strategies.


Develop short video content for ads, introduction to the product, and several great ads for each client segment.



How will you support learners in completing the project?

This project is best suited for learners with an interest in personal and global transformation, meditation and creative cognition.


Access to founder and interactive feedback


Some instruction and exposure to the process so you can experience it firsthand


Access to web-site tools to build new landing pages and funnels


Working with or interviewing founder to develop some of the video content





Supported causes
Good health and well-being
About the company

VELOCIFIED specializes in improving the performance experience by developing lean fast-track approaches to get people to full performance in any job or talent role. Our clients quickly become fans and they love and appreciate our work.

Intuita is a separate enterprise focused on insight and creativity training. That website is https://intuita.com