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Brazily Fitness Inc.
Ottawa, Ontario, Canada
Mariana Santos
CEO
(165)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Customer segmentation Digital marketing Search engine optimization
Project scope
What is the main goal for this project?

The main goal for this project is to improve the visibility of Brazily Fitness Inc.'s brand and to help get more people interested in taking classes with them (either in person or online) or signing up to become instructors (which is the main goal). This will involve several different steps for the students, including:


- Analyzing Brazily Fitness Inc.'s website and current SEO strategy.


- Researching and understanding the current SEO landscape and trends.


- Developing a comprehensive SEO strategy to improve Brazily Fitness Inc.'s visibility.


- Optimizing Brazily Fitness Inc.'s website for SEO.


- Implementing the SEO strategy and tracking the results.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:


- Understanding of Brazily Fitness Inc.'s website and current SEO strategy.


- Understanding of the current SEO landscape and trends.


- Development of a comprehensive SEO strategy to improve Brazily Fitness Inc.'s visibility.


- Optimization of Brazily Fitness Inc.'s website for SEO.


- Implementation of the SEO strategy and tracking the results.



Final deliverables should include:


- A written report explaining the SEO strategy and outcomes.


- All source code for the website optimization.


How will you support learners in completing the project?

Provide information about company, offer feedback and be hands on throughout process. I will be sure to answer any and all questions students have.

What skills or technologies will help learners to complete the project?

In order to complete this project, students can self-teach, but it is beneficial to be familiar with:


- SEO best practices and techniques.


- HTML, CSS, and JavaScript.


- Web development frameworks.


- Google Analytics and other web analytics tools.


- Search engine optimization tools.



Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.

Supported causes
Good health and well-being
About the company

We offer certification programs to help group fitness instructors advance their careers, make more money doing what they love and transform more lives through the magic of Brazilian music, dance, fitness and lifestyle. We just recently launched our first certification program, Brazily Dance. Brazily Dance is Brazilian dance fitness program that's all about boosting confidence and helping you feel amazing in your own skin. We are still really struggling with getting enough visibility for our brand and getting people interested in taking classes with us (either in person or online) or signing up to become instructors (which is the main goal).