The Intergenerational Exchange Programme aims to foster connections between different age groups through shared experiences and learning opportunities. To effectively scale this initiative, PATHFINDER seeks to enhance its digital presence by designing and populating its social media platforms and website. The goal is to create an engaging and informative online environment that attracts participants and stakeholders. This project will involve researching best practices for digital engagement, developing a cohesive visual and content strategy, and implementing these strategies across various platforms. The team will focus on creating content that highlights the benefits of the program, showcases participant stories, and encourages community interaction. By doing so, we to increase awareness and participation in the Intergenerational Exchange Programme.

The project deliverables include a comprehensive digital strategy document outlining the proposed social media and website enhancements. The team will also deliver a set of designed social media posts and website content templates. Additionally, a populated and fully functional website and social media profiles will be presented, showcasing the Intergenerational Exchange Programme's offerings and success stories. These deliverables aim to provide us with a robust digital presence that supports the program's growth.