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Insight
Toronto, Ontario, Canada
YO
Founder
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Advertising Customer segmentation Digital marketing Lead generation Public relations
Project scope
What is the main goal for this project?

The main goal for the project is to create awareness about Insight's AI-embedded global eLearning platform through marketing, promotion, and digital publicity. This will involve several different steps for the team, including:


- Conducting market research to understand the target audience and their preferences.


- Developing a marketing strategy to promote the eLearning platform.


- Creating promotional materials such as videos, infographics, and social media posts.


- Implementing digital publicity campaigns through social media, email marketing, and online advertising.


- Analyzing the effectiveness of the marketing efforts and making adjustments as needed.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, the team should complete the following tasks:


- Market research report outlining the target audience and their preferences.


- Marketing strategy document detailing the approach to promote the eLearning platform.


- Promotional materials including videos, infographics, and social media posts.


- Digital publicity campaigns across various online channels.


- Analysis report on the effectiveness of the marketing efforts and recommended adjustments.



Final deliverables should include:


- Comprehensive marketing plan for the AI-embedded eLearning platform.


- All promotional materials created during the project.


- Report on the performance of digital publicity campaigns and recommendations for future marketing efforts.


How will you support learners in completing the project?

Will provide support, guidance, and references. Outstanding individuals may be considered for part-time or contract positions upon completing the unpaid period.

Supported causes
Quality education
About the company

We are currently accepting applications from active students or recent grads who would like to gain some real project experience in instructional design of educational content for global learners and career professionals.

Participants should be able to perform classroom video editing, voice modification, AI voice replacement/tuning, animated characters, and interactive course videos.