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Kontrack
Toronto, Ontario, Canada
HE
Employer
Preferred learners
  • Canada
  • Academic experience
Categories
Human resources Product management Digital marketing Product or service launch Social media marketing Information technology
Skills
marketing social media campaigns go-to-market strategy mobile application development usability testing human resources information system (hris) new product development auditing
Project scope
What is the main goal for this project?

The main goal for the project is to support the development of the web and mobile application that supports employers, employees, and freelancers, as well as to develop a go-to-market strategy to launch the product. Additionally, the project aims to build a competitive landscape analysis, create a social media campaign strategy, generate a market expansion report, conduct user testing on the new product, and review and audit the privacy policy against industry standards and best practices.

What tasks will learners need to complete to achieve the project goal?


- Development of the web and mobile application


- Championing marketing plans and developing a go-to-market strategy


- Competitive landscape analysis


- Social media campaign strategy


- Market expansion report


- User testing on the new product and analysis of the results


- Review and audit of the privacy policy

How will you support learners in completing the project?


Kontrack can support and motivate student volunteers by providing clear goals, offering training and resources, recognizing their efforts, fostering a supportive community, and creating opportunities for personal and professional growth. Additionally, Kontrack can establish regular check-ins to track progress, celebrate achievements, and address any challenges or concerns.

Supported causes
Decent work and economic growth
About the company

Kontrack reduces employee retention rate for employers by powering communication and build a significant opportunity for workers to manage their schedules while increasing their earnings.