SEO Soul, a web development and digital marketing agency based in Vancouver, BC, seeks to enhance its social media presence to better engage with its target audience and stay ahead of competitors.

The project involves developing a comprehensive social media strategy that aligns with SEO Soul's brand values and business objectives. Learners will conduct a detailed analysis of the company's current social media efforts and compare them with those of key competitors in the industry. The goal is to identify strengths, weaknesses, opportunities, and threats (SWOT) in SEO Soul's social media approach.

The tasks include researching industry trends, analyzing competitor strategies, and proposing actionable recommendations for SEO Soul's social media channels.

This project will allow learners to apply their knowledge of digital marketing, social media analytics, and strategic planning.

The project deliverables will include a detailed social media strategy document outlining proposed actions and timelines for SEO Soul. Additionally, a comprehensive report will be provided, featuring a competitive analysis and SWOT analysis of SEO Soul's current social media presence. The deliverables will also include a presentation summarizing key findings and recommendations for SEO Soul's management team.