PriceScout is an innovative shopping intelligence application developed by GigEfx Labs, designed to provide users with real-time price comparisons and insights. The objective of this project is to create a comprehensive strategic plan that will guide the future development and market positioning of PriceScout. The project will involve analyzing current market trends, identifying potential user segments, and evaluating competitive products. The goal is to enhance PriceScout's value proposition and ensure its competitive edge in the market. Learners will apply their knowledge of strategic planning, market analysis, and product development to create a robust plan that aligns with GigEfx Labs' vision for PriceScout. The project will focus on a few key areas, such as user experience enhancement, feature prioritization, and potential partnerships.

The deliverables for this project include a detailed strategic plan document that outlines the proposed direction for PriceScout. This document will include an analysis of market trends, a competitive analysis, and recommendations for feature enhancements and potential partnerships. Additionally, a presentation summarizing the strategic plan and its key components will be prepared for GigEfx Labs' management team. The deliverables aim to provide actionable insights and a clear roadmap for the future development of PriceScout.