In the ever-evolving business environment, understanding the competitive landscape is crucial for any company's success. This project aims to equip learners with the skills to conduct a comprehensive competitive analysis for a hypothetical company operating in a specific industry. The goal is to identify key competitors, analyze their strengths and weaknesses, and understand their market positioning. Learners will apply classroom knowledge of market research, data analysis, and strategic planning to develop insights into the competitive dynamics. The project will culminate in the formulation of a strategic action plan that outlines potential sales strategies to enhance the company's market position. This project provides a practical opportunity for learners to bridge theoretical concepts with real-world applications, fostering critical thinking and strategic decision-making skills.

The project deliverables will include a detailed competitive landscape report and a strategic action plan. The report should identify at least three key competitors, providing an analysis of their market strategies, strengths, and weaknesses. The strategic action plan should propose actionable sales strategies tailored to improve the company's competitive edge. These deliverables will be presented in a professional report format, accompanied by visual aids such as charts and graphs to support the analysis.