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Buzzing Bee Press
Calgary, Alberta, Canada
DW
Founder
1
Preferred learners
  • Anywhere
  • Academic experience
Categories
Design & creative Market expansion
Skills
social media user generated content marketing social media content social media campaigns social media management tiktok social media marketing email marketing research
Project scope
What is the main goal for this project?

Objective:


Develop and implement social media marketing strategies to increase brand visibility and engagement.

Create engaging and visually appealing content tailored to our target audience.

Manage and maintain our social media accounts, including Instagram, TikTok, and Facebook.

Foster meaningful interactions with followers by responding to comments, messages, and inquiries in a timely manner.

Collaborate with the marketing team to coordinate campaigns and promotions.

Monitor and analyze social media metrics to track performance and identify areas for improvement.

Stay up-to-date with the latest trends and best practices in social media marketing.


What tasks will learners need to complete to achieve the project goal?

Conduct research to identify trends, interests, and preferences of the target audience.


Develop a social media content calendar outlining the schedule for posts and promotions.


Create engaging visual content, including images, videos, and graphics, for social media posts.


Write compelling captions and copy for social media posts that align with the brand's voice and messaging.


Schedule and publish posts on Instagram, TikTok, and Facebook using social media management tools.


Monitor social media channels for comments, messages, and mentions, and respond promptly and professionally.


Engage with followers by liking, commenting, and sharing user-generated content related to the brand.


Collaborate with the marketing team to brainstorm and execute social media campaigns and contests.


Analyze social media metrics and performance data to evaluate the effectiveness of campaigns and identify opportunities for improvement.


Prepare weekly or monthly reports summarizing key social media metrics, trends, and insights.


Stay informed about new features, updates, and best practices on social media platforms, and make recommendations for incorporating them into the brand's strategy.


Assist with other marketing initiatives and projects as needed, including influencer outreach, email marketing, and website content updates.




 


How will you support learners in completing the project?
  1. Staff Guidance and Mentorship: Learners will have access to dedicated staff members who will serve as mentors throughout the internship. These mentors will provide guidance, feedback, and support, helping learners navigate their responsibilities and develop their skills in social media marketing.
  2. Training and Onboarding: Prior to starting the internship, learners will undergo training and onboarding sessions to familiarize them with the brand, its goals, target audience, and social media strategy. They will also receive training on using any relevant tools and technologies.
  3. Access to Tools and Technology: Learners will have access to the necessary tools and technologies to complete their tasks effectively. This includes access to social media management platforms, graphic design software, video editing tools, and analytics platforms. We will ensure that learners are properly trained in using these tools and provide support as needed.
  4. Access to Data and Analytics: Learners will have access to relevant data and analytics to track the performance of their social media campaigns and initiatives. This includes metrics such as engagement rates, reach, impressions, and conversions. We will provide guidance on how to interpret this data and make informed decisions to optimize their strategies.
  5. Regular Check-ins and Feedback Sessions: Learners will participate in regular check-ins and feedback sessions with their mentors and supervisors to discuss progress, challenges, and opportunities for improvement. These sessions will provide learners with valuable insights and support to help them succeed in their roles.
  6. Collaborative Environment: Learners will be encouraged to collaborate with their peers and other team members on various projects and initiatives. This collaborative environment fosters creativity, innovation, and knowledge sharing, allowing learners to learn from each other's experiences and perspectives.
  7. Flexibility: Learners will be offered a flexible work environment



Supported causes
Good health and well-being
About the company

We design and sell educational activity books for children aged 3-8.